Why Attorneys Should Pay Attention to Legal SEO In 2020
Legal SEO can make or break you
As if SEO was not already a difficult topic to explain, it is going to be even more difficult to understand in the coming years. It explains why most people giving up and make statements like “SEO doesn’t work.” Well, not only does it work, but also it is the deciding factor in the visibility of your digital presence. This holds true for everyone regardless of his or her industry.
For lawyers and attorneys, it is even more important for the simple reason that the number of people seeking legal advice has become stagnant since 2008. It is a fierce fight between competitors to capture the attention of a limited number of clients.
Your best bet to get more visibility and extended reach is through SEO optimization. However, SEO is ever-changing and improving. The rise in voice searches is going to be the biggest change to happen to SEO in the coming years. According to research, by 2020, 50% of all the searches done online will be through voice search. The voice-based searches are already very popular with smart speakers, but it will continue to grow more and more. Optimizing your SEO strategies to include conversational phrases and other voice searches is only logical at this point.
If you still do not think it is a more serious issue to deal with right now, then you are mistaken. We have shortlisted the three most important reasons for you as to why you should pay attention to legal SEO in 2020.
Why Attorneys Should Pay Attention to Legal SEO In 2020
Your Lack of Visibility Will Cost You Real Money
Lack of visibility will cause you to lose new cases. You will end up watching new and local cases fly right past you. To stop this, you need to aim for the Google featured snippet. You can do that by making your content more conversational.
Your Competitors Will Become Thought Leader of the Industry
With the changes in SEO, keywords optimization will only get you so far. You need to optimize your content for users. Use quality videos to provide information to your visitors to retain your trusted position. You can optimize your site with analytical bots and crawlers to increase your visibility.
You Would Cause Serious Damage To Your Brand Value
The new SEO will account for CTR (click-through rate) and Dwell (which is the amount of time a person spends on a website) more than ever to affect a website’s rating. Therefore, to improve your CTR and Dwell you need to make sure of the following:
- your legal website is mobile-friendly
- It doesn’t delay for even a second
- It has creative, authentic, informative and attractive content
- It provides high-quality digital experience to the visitors.
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Bottom Line
New trends are appearing on the internet each year, which means information publishing will also change just as frequently. To survive this cutthroat competition, you need to up your SEO game. Your similar SEO tactics will only do so much for you. You should pay more attention to legal SEO in 2020.