Every businessperson knows marketing and advertising do not come cheap. Whatever the capital, you still are investing efforts and time into making your law firm more and more visible in the local market. There is no better way to increase your law firm’s digital presence for the long term then to market organically, which is orchestrated wound SEO optimization.
When it comes to SEO optimization, there are a few techniques, which, if ignored, can render the whole SEO strategy useless. In this article, you will find five such important techniques and why you cannot afford to miss them.
5 SEO Techniques Lawyers Can’t Afford To Miss
Google Your Business
Setting up a Google business account for your law firm is a technique you cannot afford to miss. Not only is it free to set up, but it also makes communicating, your legal business, much easier and faster to the Google bots. You will see for yourself how frequently and smoothly your legal business is appearing on local mobiles, and maps searches.
Images are a crucial part of great user experience, which is why this one is a deadly mistake most companies make. Adding Alt text to your images gets your message across to even those users whose system does not have or have the image support turned off. Alt-text image is also very handy with the Google bots and contributes to your SEO efforts. Google bots can identify your image through the alt text and define it, resulting in better SEO for law firm.
URL and Page Structure
All the pages and sites you visited form any of your Google search and clean and simple URLs. What does that teach us? Keep your URLs short, simple, and relevant.
That structure of your web pages is also a crucial technique that should not be overlooked under any circumstance. If your site is hard to navigate or does not have clear information, then you will find it hard to hold the attention of your prospective clients. You can make your pages multi-leveled to make the information easy to locate, starting from general topics, furthering to more specific information.
A greater majority of your target audience is spending 7 hours daily on their phones. Whatever information they need, people tend to rely on Google to find it. This is why it is mandatory to get your websites to be mobile responsive. Google automatically lowers the ranking of websites that have pages that are not mobile-friendly.
The importance of SEO Techniques lawyers can’t afford to miss mentioned above cannot be stressed enough, especially when you need your SEO and law firm marketing to succeed.