Video Can’t Kill This Radio Star- Making Great Radio Ads

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Struggling to reach your target audience with flyers and billboards? Audio is the way to go! In fact, radio reaches 92% of US adults each year.

That’s more than any other platform!

Creating radio ads can help you engage your audience, spark their interest, and help you generate fresh leads. Still on the fence?

Here’s everything you need to know about how to create a great radio ad—and how it can benefit your business. Get started with these easy tips today!

Top Tips for a Great Radio Ad

Before you can experience the benefits of radio advertising, it helps to know how to make a great radio ad, first. Here are a few tips you can use when learning how to write a radio ad.

Know Your Audience

Above all else, it’s important to understand your audience. Who are your target customers? What do they care about?

Think about the problems you can help your customers solve. Then, highlight the benefit of choosing your product or service.

Understanding your customers will make it easier for you to forge an emotional connection with them.

With more people working from home, 60% of people are engaging with more entertainment. Almost 40% have added a new music subscription service. In other words, now is the best time to create radio ads for your business. 

Know Your Value

How is your product better than anything else on the market? Focus on your unique value proposition. Advertising your value will help you stand out from competitors. 

Use an attention-grabbing hook to draw your audience in. Sparking their curiosity will help you lead listeners to your offer. 

At the same time, keep your ad short, simple, and sweet. You only have a few seconds before you either overwhelm listeners or lose their interest.

Close with a CTA

Once you have their attention, close your radio ad with a strong, compelling call-to-action (CTA). What action do you want consumers to take after they hear your ad?

Direct them to a CTA that’s simple and easy to complete. 

Benefits of Radio Ads

Now that you know a little more about how to write a radio ad, let’s talk about how it can benefit your business.

First, radio stations target specific demographics. You can use that to your advantage to target your specific audience.

It takes repeat exposure for people to remember your brand. The more often they hear your ad, the more likely they’ll remember your business. Increased frequency can help you boost brand awareness.

Audio ads are memorable, too, allowing you to increase brand recognition as well. 

Beyond that, radio advertising is also an effective use of your advertising budget. Print and television ads require spending on video equipment, models, and more. Since radio ads require fewer resources, you can save money and spend more on advertising!

Turn Up the Volume: Start Making Radio Ads and Boost Business

Don’t fall behind the competition. Instead, consider creating radio ads for your business! With attention-grabbing, engaging ads, you can stand out from competitors and grow. 

Searching for more ways to give your business a boost? We can help.

Explore our latest guides today to get started.