As you probably know, being a successful business owner in today’s world comes down to one thing — brand awareness. There are roughly 30.2 million small businesses in the United States, each with its own goals, customers, and marketing campaigns.
To stand out in the crowd of competitors, you must establish a strong brand. You need to identify your niche and your target market. Just as importantly, you need to develop a marketing message and brand image that caters directly to that demographic of consumers.
The only question is how?
How can you increase brand awareness and reach out to new consumers in your target market? How can you improve your odds of success?
Not sure where to begin? Keep reading for five clever ways to boost brand awareness.
1. Perfect Your Image
Proper branding mostly comes down to perfecting your image. Inexperienced business owners dismiss their brand as a simple business name and logo. However, branding is about so much more.
Your brand is your company’s persona. It’s your marketing message, your standards, your ideals, and your customer base. That’s why it’s important to protect your brand by legal means. A great Boston trademark lawyer will ensure you that your brand will be unique and secured from copyright and imitations.
On an aesthetic level, your brand is your color schemes, your imagery, and your designs. This applies to your products, your logo, your merchandise, your website, your social media pages, and any other content you produce.
We recommend working with a branding agency to get started in the right direction.
2. Build a Blog for Your Website
Quality content is vital in digital marketing. One of the most important brand awareness tips is learning how to produce valuable content on your website and social media pages that your audience wants to see.
This includes things like tutorials, how-tos, advice, videos, infographics, images, and more. It needs to be informative, engaging, and personalized to your products and services.
3. Increase User Engagement on Social Media
Our next piece of brand awareness advice is to learn how to market your brand on social media. Of course, this includes publishing posts to organically gain followers. You can also pay for social media advertising.
However, we highly recommend running contests, competitions, and raffles for free give-aways. This will do a number of things for your brand awareness. You will:
Brand marketing doesn’t have to be something you do on your own. For example, you can rely on your past and previous customers to spread the word. Implement a referral program that rewards your current customers for bringing in new leads.
They can receive discounts, cashback, or free merchandise for helping you increase your sales. This tactic can also extend to affiliating with other businesses or hiring social media influencers.
5. Spend Money to Expand Your Influence
Finally, don’t hesitate to invest in your brand awareness. If you’re a new company, you can’t expect to have a strong online presence right away. In the meantime, consider investing in digital marketing strategies designed to expand your influence.
Gain access to new audiences using pay per click advertising. You can publish ads on other blogs and business websites that have high traffic numbers. You can also pay for search engine marketing to ensure your website comes up at the top of certain keyword searches.
Need Help With Your Brand Awareness?
If you need help establishing brand awareness, don’t feel bad. Most business owners specialize in their niche or industry, which doesn’t necessarily include digital marketing. We’re here to help.
Check out some of our other articles before you go for more valuable information and advice about building your brand and online presence. Additionally, take a look at some of our advertising options. Good luck!