3 Effective App Marketing Strategies for Tech Startups in 2020
With
all the tools available nowadays, creating a start-up project has become as
easy as falling off a log. However, making said project work out for you is an
entirely different thing.
The easy creation process for start-ups means incredibly fierce competition in any field. It means that you’ll have to make sure your app marketing game is on point.
Luckily, there are tons of app marketing tips and tricks that are available to virtually everyone. Marketing is not rocket science, and if you just follow a set of rather simple rules, you’ll drastically increase the success rate of your project.
So let’s take a quick peek at some of the most effective app marketing strategies that will help your tech startups succeed in 2020.
source: https://unsplash.com/photos/jrh5lAq-mIs
Play to the Crowd
This one is a no-brainer for anyone who has any idea of how marketing works. And for a good reason – it works extremely well.
Ideally,
you want as many people to invest in your product as possible, no matter who
they are. But when your budget is tight (and with start-ups they often are),
you have to pick and choose the audience to cater to.
And
when it comes to picking an audience,
there’s no better option than the one that’s already interested in what you
have to sell. Think of who your start-up was designed for and make sure those
people know it exists.
Targeted
marketing can give you a considerable boost, provided you do it right.
Advertise on websites and forums your audience frequents, engage with them, set
up promotions.
If
you’re trying to get to students – make a giveaway or launch a sale for the
beginning of the year or an international student’s day.
Make
discounts for students, purchase ad space on websites they often visit and find
helpful. Always being near trustworthy academic writing services (like EssayPro, for
example) is bound to bring the customer straight to you.
And
it works like that with virtually any target audience.
Expert Opinions
Educating
customers about your product is a very important part of marketing. After all,
if you’re not going to tell the world how great you are – no one will.
But
that conflict of interest (a company promoting themselves) is what makes people
a bit suspicious of these kinds of promises and advertisements. And you can’t
really blame clients for being skeptical of brands patting themselves on the
back.
That’s
where your expert employees come in. They are human beings, not a faceless
corporation, and no one knows the product better than the people who work on
it.
Have
them engage with your audience, talk about its advantages and disadvantages,
encourage discussion. The difference in
marketing efficiency between an employee’s and the company’s account will amaze
you.
Call to Action
Entertaining
your target audience with content is all good and well. But it’s not going to
do you much good if clients browse your ad and go right back to what they were
doing.
That’s
why gently nudging them in the direction you want them to head is so important.
It’s a simple technique that you’ve probably seen about a thousand times.
A
clear call to action to
encourage you to do something can take many forms. Here are a few suggestions:
- Join now;
- Comment and
subscribe;
- Learn more;
- Join us,
etc.
It may seem like a very inconsequential thing, but the effect is far from it. So make sure people who visit your website, read your articles, or open your emails always know what they are supposed to do next.
source: https://unsplash.com/photos/yktK2qaiVHI
The Bottom Line
App Marketing is a weird craft that combines the need to be freakishly creative with the absolute must of an aptitude for calculations and statistics.
One
can not do without the other. And the main mistake, both tiny start-up
companies, and monstrous corporations make are forgetting about these aspects.
Your best bet is to find a perfect balance.
At
the end of the day, the genuine love of a creator for what they do is the best
kind of advertisement. If you believe in your product and are willing to go the
extra mile for it, you’ll have no trouble passing this fascination to the
people around you. And from there, it will spread like wildfire.
These
are just some of the most common and effective ways to go about pushing your
start-up into the masses.
Research, experiment, get creative, find your own way. Regardless of how many times you fail, if you keep trying, success will eventually come. And remember, the most successful ad campaigns were always those that stepped away from the paved way of conventional marketing.