3 Effective App Marketing Strategies for Tech Startups in 2020
With all the tools available nowadays, creating a start-up project has become as easy as falling off a log. However, making said project work out for you is an entirely different thing.
The easy creation process for start-ups means incredibly fierce competition in any field. It means that you’ll have to make sure your app marketing game is on point.
Luckily, there are tons of app marketing tips and tricks that are available to virtually everyone. Marketing is not rocket science, and if you just follow a set of rather simple rules, you’ll drastically increase the success rate of your project.
So let’s take a quick peek at some of the most effective app marketing strategies that will help your tech startups succeed in 2020.
source: https://unsplash.com/photos/jrh5lAq-mIs
Play to the Crowd
This one is a no-brainer for anyone who has any idea of how marketing works. And for a good reason – it works extremely well.
Ideally, you want as many people to invest in your product as possible, no matter who they are. But when your budget is tight (and with start-ups they often are), you have to pick and choose the audience to cater to.
And when it comes to picking an audience, there’s no better option than the one that’s already interested in what you have to sell. Think of who your start-up was designed for and make sure those people know it exists.
Targeted marketing can give you a considerable boost, provided you do it right. Advertise on websites and forums your audience frequents, engage with them, set up promotions.
If you’re trying to get to students – make a giveaway or launch a sale for the beginning of the year or an international student’s day.
Make discounts for students, purchase ad space on websites they often visit and find helpful. Always being near trustworthy academic writing services (like EssayPro, for example) is bound to bring the customer straight to you.
And it works like that with virtually any target audience.
Expert Opinions
Educating customers about your product is a very important part of marketing. After all, if you’re not going to tell the world how great you are – no one will.
But that conflict of interest (a company promoting themselves) is what makes people a bit suspicious of these kinds of promises and advertisements. And you can’t really blame clients for being skeptical of brands patting themselves on the back.
That’s where your expert employees come in. They are human beings, not a faceless corporation, and no one knows the product better than the people who work on it.
Have them engage with your audience, talk about its advantages and disadvantages, encourage discussion. The difference in marketing efficiency between an employee’s and the company’s account will amaze you.
Call to Action
Entertaining your target audience with content is all good and well. But it’s not going to do you much good if clients browse your ad and go right back to what they were doing.
That’s why gently nudging them in the direction you want them to head is so important. It’s a simple technique that you’ve probably seen about a thousand times.
A clear call to action to encourage you to do something can take many forms. Here are a few suggestions:
- Join now;
- Comment and subscribe;
- Learn more;
- Join us, etc.
It may seem like a very inconsequential thing, but the effect is far from it. So make sure people who visit your website, read your articles, or open your emails always know what they are supposed to do next.
source: https://unsplash.com/photos/yktK2qaiVHI
The Bottom Line
App Marketing is a weird craft that combines the need to be freakishly creative with the absolute must of an aptitude for calculations and statistics.
One can not do without the other. And the main mistake, both tiny start-up companies, and monstrous corporations make are forgetting about these aspects. Your best bet is to find a perfect balance.
At the end of the day, the genuine love of a creator for what they do is the best kind of advertisement. If you believe in your product and are willing to go the extra mile for it, you’ll have no trouble passing this fascination to the people around you. And from there, it will spread like wildfire.
These are just some of the most common and effective ways to go about pushing your start-up into the masses.
Research, experiment, get creative, find your own way. Regardless of how many times you fail, if you keep trying, success will eventually come. And remember, the most successful ad campaigns were always those that stepped away from the paved way of conventional marketing.