5 SaaS Marketing Strategies to Launch Your Business

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Boom. There it is. The idea you’ve been waiting for.

You’ve come across a tremendous product idea that’s in the perfect niche. This is the break that you’ve been waiting for. You’re finally able to grab the bull by the horns and achieve that work-for-yourself lifestyle you’ve been wanting by starting your own SaaS business.

But hold up — it doesn’t really work like that. You might have the greatest product on earth, but if nobody knows about it, then your company can never be successful.

To avoid that kind of situation, use these five SaaS marketing strategies to storm your industry and immediately begin acquiring customers.

1. Affiliate Marketing

Have you ever bought something as a result of a recommendation from your friend? Of course, you have. Everyone has! This B2B SaaS marketing strategy leverages the power of referrals to market your business.

Simply ask some of the most respected websites in your industry to try and recommend your product to their audience. Pay them a commission whenever they refer a new customer and voila! You’ll have a solid customer base in no time at all.

2. Leverage Contests

Contests are the new hot thing. There’s something innately attractive about competitive contests to human nature. 

By running contests and giveaways on your website, you’re sure to catch the social media limelight. This is a great way to get more eyes on your SaaS product.

3. Start With a Free Trial

One of the most hotly debated software sales strategies is the implementation of a free trial period. On one side, some argue that the prospects who sign up for a free trial never actually have the budget to become actual customers. So, they end up costing you money but never end up giving you any back in return.

The other side of the argument says that some prospects do indeed have the budget, but want a free trial to make sure that the product lines up with what it’s marketed as. The real answer? It depends. Analyze your industry; see if free trials have been successful for other players in your industry, and make a decision based on that research. For some companies like paystubcreator.net, going the freemium route could reap dividends.

4. Play With the Big Boys With Paid Content

Paid advertising is certainly a step up to the big leagues of SaaS marketing strategy. Done right, it can pay massive dividends.

The key to paid content advertisement is knowing the average LTV of your customers (lifetime value, i.e. how much each customer is worth to your business), and ensuring that the cost of acquiring each customer through your marketing is lower than that value. So long as you keep that ratio in mind, you can net a profit.

5. Search Engine Optimization

Last, but certainly not least, we have search engine optimization. Paid traffic is great, but what about free traffic? It can be just as good. The trick here is to get your website ranked highly on Google for keywords that your hot, ready-to-buy prospects are searching for.

SaaS Marketing Made Easy

With these five SaaS marketing strategies under your belt, you’re well on your way towards leveraging the power of the Internet to grow your SaaS business. Keep in mind that all of these strategies may not work for every industry. Use this guide as a tool to help you decide which ones to pick to explode your company’s growth for your specific industry.

For more marketing and advertising tips, make sure to check out the rest of the articles right here on our website!