Who Is the Ideal Marketer? Answered by Mykola Lukashuk
A modern marketer is a digital marketing specialist who promotes companies and their products online. They are responsible for building a loyal customer base and increasing brand profitability.
An ideal marketer is both an analyst and strategist, capable of analyzing competitors and identifying the needs of the target audience. This specialist combines the skills of a content creator, project manager, SMM specialist, and targeted advertising expert. Sometimes, their responsibilities also include visual content creation and copywriting, requiring not only technical expertise but also a deep understanding of consumer psychology.
What Skills Should a Good Marketer Have?
Ideally, a marketer creates technical tasks and delegates routine work to specialized professionals. However, many companies—especially startups—seek universal specialists who can handle multiple roles.
Key Responsibilities of an Ideal Marketer:
Developing a Promotion Strategy
Data Analytics
Creating Creative Content
Planning Promotions and Events
Participating in Product Development
Communicating with Clients
Managing Deadlines and Quality Across Departments
1. Developing a Promotion Strategy
An ideal marketer creates business and media plans and fixes errors in existing strategies. They consider external and internal factors, identify the company’s strengths and weaknesses, and use this data to plan ad campaigns and select the best promotion channels.
2. Data Analytics
A marketer should be able to evaluate ROI, forecast expenses and revenue, and analyze key KPIs. They determine which segment of the target audience to focus on and what changes to make in the sales cycle.
3. Creating Creative Content
In many cases, a marketer is also a copywriter, web designer, ad creator, targeting specialist, and video producer. They select influencers and business partners for collaborations and manage communication with them.
4. Planning Promotions and Events
Since the marketer knows the company’s target audience best, they are the most qualified to plan sales promotions, contests, exhibitions, or webinars.
5. Participating in Product Development
Marketers are often involved in product packaging design, but they can also take part in the development process. They suggest features and characteristics based on consumer needs, competitor strengths, and market gaps.
6. Managing Deadlines and Quality Across Departments
A key part of the marketer’s job is communication between departments and coordinating efforts. They ensure that all major project milestones are met and that the overall goal is achieved within the set deadlines.
An ideal marketer stays up-to-date with industry trends and builds long-term relationships between the company and its customers.
For a marketing consultation, contact the digital marketing agency Marketing Link.
Mykola (Nick) Lukashuk—Google- and Microsoft-certified digital marketing professional
with over 10 years of experience in business development and marketing automation.
His meta-skills combine marketing and programming expertise, enabling him to navigate the complexities of setting up and managing conversion tracking systems.
Mykola is the founder and CEO of Marketing Link—an international award-winning agency—and the founder of Yakiv Ads, an ads automation tool.
Hobbies: home automation, and driving.
