The Impact of Animation on Social Media Engagement
Animation can make a massive difference to social media engagement. Find out how it grabs attention, encourages sharing, and defies the laws of physics.
It’s not enough for people to glance at your social media posts while scrolling through their feeds. You want them engaged, which means liking, commenting on, and sharing your posts. It’s not easy to limit your posts to static images and text, and the average person’s attention span has decreased from around 2½ minutes to around 47 seconds over the last 20 years. But grab their attention, and you’ve won half the battle. This is where animation comes in.
Whether you’re looking at crowdfunding, educational or explainer videos, branded content, social adverts, or videos for YouTube, TikTok, or Instagram, animation is a potent tool for attracting and holding attention, conveying your message effectively, and stimulating engagement.
Animation Grabs Attention
First and foremost, animation grabs attention. People spend 88% more time on pages with video content.
Animated videos are visually appealing, unique, and compelling enough to make social media users stop scrolling and watch your content. If users are spending more time than average engaging with your posts, there’s a good chance that social media algorithms will increase those posts’ reach to grow your audience – and that’s only the beginning.
The Sky’s the Limit
One of the reasons why animation works is because anything’s possible. You don’t have the limitations of the real world. Just look at Red Bull’s ads. They’ve been giving all sorts of things wings since 1992.
You want to defy the laws of physics? No problem. You want improbable creatures with lasers attached to their heads? Absolutely. You want to make complex ideas accessible to everyday Joes and Janes? Sure thing. Animation is an ideal way to present concepts, ideas, products, and services in a way that’s accessible, easy to understand, memorable, and with a touch of magic and an element of fun. Go beyond the ordinary with Perspective Picture’s animated video production services, and people will pay attention.
Animation Forges Emotional Connections
Social media users are more likely to engage with content when they have an emotional connection with it. Whether they feel amused, curious, excited, or sentimental when they watch your video, there’s a good chance they’ll watch more of your content, explore your brand, and share what they find with others.
Think about it. For more than 100 years, animation has gone beyond entertainment. Characters, cartoons, and other animations have a way of getting into people’s hearts and minds, going as far as to inspire lifelong devotion among some enthusiasts – and when people love something, they want to spend more time with it, engage with it, and get others to love it.
Animation Evokes Nostalgia
Animated videos can evoke a sense of nostalgia, especially when your viewers associate your video with the cartoons of their childhood. If your animated content taps into their good memory structures of the past, it’s also likely to increase their engagement with your post.
Our world is changing fast. We’re constantly being called to keep our eyes on the future, and depending on where you’re looking, that can be an exciting or frightening place. With so much going on and potentially coming their way, it’s not surprising that people revisit happy memories. Nudge them in that direction, and your videos will become their happy place.
Animation is Shareable
The dynamism, creativity, and fun elements of animated videos make them seriously shareable. It’s safe to say that most of us don’t want to be the only person laughing or smiling. It’s why we tell jokes to friends, banter with colleagues, and share smile-worthy content on social media.
Go beyond the limitations of real life. Let Perspective Pictures enhance your storytelling, build stronger connections with your audience, and drive more traffic to your profiles and websites through attention-grabbing animated videos.