The fitness industry has lots of competition these days. Your business has to stand out if you want to get more fitness clients. As a result, you shift your focus to digital marketing. You can easily create a strategy with six of the following unique methods.
1. Get On Social Media
Social media is a huge part of digital marketing. It helps you engage your customers and generate new business. It seems like there’s a new social media platform coming out every day. You want to make sure that you’re on some of the popular platforms like Facebook, LinkedIn, Instagram, and Twitter.
Use social media to explain maintaining correct form during workouts, promote new workout classes, hold giveaways, and offer promotions. Social media is also great for offering customer service and generating new leads.
2. Start a Gym Referral Program
A gym referral program can easily get the word out about your fitness business. It encourages your clients to recommend your business to their friends, family, and loved ones. Maybe you can offer a reward program that gives them cash or points in exchange for referrals. Your customers will quickly become your biggest cheerleaders.
Ramp up your digital marketing efforts by making your gym referral program known. Use email marketing, social media, blog posts, and website content to get the word out. Make sure that your staff mentions your referral program to your customers.
3. Optimize for Local SEO
Optimizing your fitness business for local SEO brings you higher in the search results when customers are looking for your brand. According to BrightLocal, 79% of customers rely on the internet to find a new business.
Most of them search for local businesses at least once a week. In that same study, a whopping 86% of customers use Google Maps to help get directions to local businesses. This helps customers find all the details of your business, including the name, contact information, phone number, and address. Create a Google My Business profile to increase visibility in search results.
4. Collaborate With A Fitness Influencer
Since social media is the core of digital marketing, you might want to consider collaborating with a fitness influencer. There’s no better way to establish your brand than to collaborate with someone who’s well-known in the industry.
You can team up with a local micro-influencer who has a few thousand followers. It helps optimize your brand for local engagement. Since these influencers have a small group of followers, the influencer will appreciate your collaboration more.
5. Make Use Of Video Content
Video marketing is on the rise thanks to Instagram Reels and TikTok. Your customers want information in less than 30 seconds. Those short clips have to catch their attention. Videos are great for attracting new clientele and sharing about your business.
It also puts a face to your brand and establishes trust with your customers. Maybe you can create a video explaining the new equipment at your gym or the updated cleaning guidelines. This is a great way to draw interest and attract both existing and new customers.
6. Invest In Content Marketing
Content marketing engages with your target audience and provides value with high-quality content. This establishes you as an expert in the fitness industry. Many businesses have found that they got results through content marketing alone. Yet, there are still some businesses that don’t understand the value behind content marketing.
First, you should do an audit of the content that you have. From there, you can figure out which content to provide to your target audience. This may come in the form of blog posts, articles, videos, webinars, or podcasts. Your content should inform your readers about the services you offer at your gym. Last, it should be SEO-optimized for search engines.