6 Digital Marketing Strategies to Help Grow a Law Practice

Utilizing digital marketing strategies can help law firms attract clients online. It takes more than just slapping a few social media posts and calling it a day. Building an online presence is pertinent for your success. If done well, you’ll notice more substantial growth than you would with word-of-mouth marketing. Marketing online is an important part of growing your law practice. Here are six creative digital marketing ideas for any law firm.

1- Optimize Your Website

According to a study by Salesforce, over 87% of shoppers start their search online. About 94% of online users search for a new business on their smartphone, according to another study. You should optimize your website for both desktops and smartphones. Ensure that it loads quickly on all devices. You can always use Google’s Mobile-Friendly Test website to ensure that a website can be accessed anywhere.

2- Create Educational Content

When it comes to optimizing your website, you should also combine all the information they need. This can attract potential clients to your business. Your educational content may include ebooks, how-to guides, infographics, videos, and visual aids. You might want to include an online resource library that’s home to all of the information that clients will need regarding their particular issue.

3- Launch a YouTube Channel

Another way to educate clients is to start a YouTube channel. There’s a reason why it’s the most popular site for video marketing. It can help law practices like yours get noticed. Since YouTube is part of the Google umbrella, it helps you rank for keywords so that people can find your content. They’ll learn more about your business and contact you for more information.

4- Take Advantage of Client Reviews

Client reviews can help new clients find your law practice. The more positive reviews you have, the higher your search engine ranking. This will put your business at the top of Google search results. Positive reviews also establish trust with new clients. If you find it hard to get reviews, encourage your staff to ask clients for reviews and explain how it helps the practice.

5- Claim Your Online Google Business

Google Business provides a free tool in which you can claim a profile and have it listed at the top of search results. This will bring organic traffic to your law office. Google lists your law practice’s name, address, phone number, and hours of operation. it makes it even easier for people to find your practice in the event they need your services.

6- Run a Targeted Ad Campaign

Running a targeted ad campaign on Facebook or Instagram gets more eyeballs on your website. Many of them will be new or existing clients who are interested in your practice. Increasing your conversions will help target a new audience whenever you’re creating ad campaigns.

You don’t have to resort to offline tactics when it comes to marketing for your law office. Most stick to what’s traditional or what works, but you don’t have to. It’s important to be creative when you want to grow your practice. Choose one or two ideas from this article or come up with some ideas on your own. Listen to your target audience to determine where they hang out and what they want. This will become the guiding factor in your law office’s digital marketing plan.