If you’re looking to grow your business and generate leads, digital marketing is pretty much essential. But “digital marketing” is a pretty broad term that includes strategies like PPC, SEO, social media marketing, and even web design. To create the most effective marketing mix, each element should be connected.
Here we’ll focus on the relationship between web design and SEO. Creating a harmonious relationship between the two can go a long way in your marketing strategy. Read on to learn how to use SEO and web design together to create a killer marketing plan.
What is SEO?
Search engine optimization, or SEO, is the process of tailoring your site so it ranks higher on search engine results pages (SERPs).
There are multiple benefits to a strong SEO strategy. First, and most obvious, ranking higher on a SERP means more traffic directed to your site.
However, if you choose your keywords correctly, you’ll also attract quality traffic. That is to say, you’ll attract people that are already looking for the products or services your organization offers.
What is Web Design?
Web design is a much broader field, and includes niches like UX/UI design, graphic design, coding, and more. In this article, we’ll focus mostly on UX design and how to tailor it to best reach your target audience and convert leads into customers.
User experience, or UX design, is the process of creating digital experiences that are accessible and easy for users to navigate. Design choices are based on extensive research, user testing, and core design principles. A good user experience can make the difference between a potential customer clicking away versus making a purchase.
Web Design and SEO: How to Capitalize
So, what’s the connection between SEO and web design?
SEO is most effective when paired with a web design that follows best practices for optimization. If done incorrectly, a bad web design can counteract even the most carefully constructed SEO strategies.
To create the most effective pairing possible, it’s best to adhere to the following guidelines:
- Sticking to HTML and CSS to make optimization easier
- Creating a responsive design that works well on mobile
- Choosing optimal file names and alt tags
- Mindfulness when writing descriptive URLs
- Keeping navigation hierarchy in mind
- Keeping file sizes as small as possible
- Following accessibility practices that make your site easy to navigate for all users
Design ME Marketing is on a mission to perfect the relationship between web design and SEO. Their experts can help apply the strategies we’ve discussed to a marketing plan tailored for your organization.
Perfecting Your Digital Marketing Plan
Web design and SEO are important components of the marketing mix, but your strategy shouldn’t end here.
Social media marketing, web analytics, and other strategies are also essential to creating a strong digital marketing strategy. Check out our section on social media marketing tips to get started learning more.