Design Brief Example

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Starting cooperation with a new client, Arounda Digital Design Agency begins with the essence. In this case, we talk about a design brief. This document allows the executive team and the client to ensure that they understand each other well and move in the same direction toward the expected result.

What Is a Design Brief?

A design brief is a document that contains all the detail about the project, including project requirements, techniques, and tools that should be used in the design process. It’s like the essence of everything that has to be present in the final version of the app, website, etc. Although only some companies implement this practice into their routine, the indicators of such businesses are significantly higher than those of companies that ignore creating a design brief. 

This document is a guarantee that the project idea is stated clearly and both parties agree on the requirements they need to comply with. Speaking about the benefits of creating a design brief, they are the following:

  • Simple onboarding process for every person involved in the project.
  • Established rules that set the borders for the team’s creativity and eliminate any controversies that may appear in the process.
  • Synergy between the client and the executives. 

Typical Design Brief Example

There is no unified a design brief because every company creates a document with a different structure that will cover the maximum information required for effective work.

Companies that do use design briefs, like Arounda Design Agency, send the document to their clients at the initial stage of their cooperation. If there’s a need, one of the team members can help the client complete it. Next, the filled-in document is returned to the executive team for further analysis, clarification of the details, adding extra information, and fixing mistakes, if there are any.

Below you’ll find a design brief example structure. Typically, it consists of three sections, containing details specific to the company, product, and design style.

Information about the company is required to understand what you deal with. Besides, this will allow you to adapt the design to the target audience. This section should include:

  • the company’s name;
  • the time zone it is located in;
  • current development stage of the company;
  • mission and vision of the company;
  • information about the contact person.

Information about the product will give you a better understanding of its target audience and the peculiarities that make it stand out from others. Here belong:

  • the name of the product;
  • its brief description;
  • the industry it belongs to;
  • the geography of your product sales;
  • competitors;
  • target audience, etc.

Information about the style will make it possible for the designers to incorporate your company’s design into a new project, making it a part of the whole. Here is what should be present in this section:

  •  brand identity (colors, fonts, logo);
  • preferable style of the product;
  • color palette;
  • content;
  • graphical content, and others.

Check out some of the best design brief examples here that may inspire you and give a better understanding of what it is.