Your website represents your business in the online market. A user-friendly and well-designed website brings more potential customers and drives traffic. If your website doesn’t look appealing, it may affect your online success.
Generally, it’s essential to do a website redesign at least every two to three years to keep up with the latest trends. Keep in mind that change is constant in the online world. When your website is obsolete and doesn’t meet the demands of your target audience or the search engine’s requirements, it may result in low conversions and lose its effectiveness.
If you’re wondering when to consider web design services, here are the signs you need a website redesign:
You Have A Slow Website
As an online user, nothing’s more frustrating than a website that doesn’t load immediately. Typically, users won’t wait around, hoping that a website’s content, design, or experience will compensate for its slow speed. In fact, most internet users leave a website that takes longer than a few seconds to load.
If your website is slow, it can negatively affect your search engine ranking. Remember that search engine optimization (SEO) is crucial since high engine ranking helps drive organic traffic, make your website visible online, and establish you as a leader in your niche. To learn more about when to redesign your website and how important it is to do so, watch this video:
Your Website Is Visually Outdated
If your website looks like it’s made from the 90s, it’s time for a revamp. It’s because a visually outdated website can quickly turn people off.
Aside from your website’s visual appeal, it gives online visitors the impression that you’re out of touch with the latest trends or don’t care about how your website looks. It’s also challenging to convince people to trust and consider you a leader if your website looks obsolete. Therefore, if you want to provide an excellent website user experience to your visitors, don’t hesitate to update your website design.
Your Website Has High Bounce Rates
In website analytics, bounce basically refers to a page session on a website. The bounce rate is a critical metric when examining your website. A high bounce rate indicates that your users find your website challenging to navigate and are experiencing technical errors. Moreover, a high bounce rate can be alarming as it may reveal that the visitors don’t spend too long browsing your website and are choosing your competitors over you.
Your Website Has Security Issues
When deciding whether or not to redesign your website, you may not focus much on web security. However, it’s crucial to consider, especially if your website holds valuable information about your customers.
If you have an old website, you may encounter security issues in the long run, making your customer information exposed to possible cyber threats. Security risks may occur because your website isn’t updated with the latest security patches and coding standards. A website overhaul is your best option if web security is a concern.
Your Brand Messaging Has Changed
As a business, presenting a clear and consistent brand message is vital. This is because your rag lines, slogans, brand voice, value proposition, and mission statement reflect your brand and business. Therefore, if you think your company has evolved and your brand messaging has changed, it’s time for a website redesign.
When redesigning, update your brand messaging on your website. Since your website is a primary motivator that drives visitors to transact with your business, having a unified and updated brand message will help show how well your website represents your brand. Additionally, this ensures you make a good impression on your target audience.
Your Website Has Low Conversion Rates
Having countless potential customers is useless if they’re not converting. If your website has difficulty generating leads and conversions, you have missing key website design elements, such as clear calls-to-action (CTAs), social proof, and updated content. So, if you want to improve your website’s conversion rates, it’s time to consider a website redesign.
Your Website Is Complicated To Navigate
Navigation may affect almost all aspects of your website’s performance, thus affecting the website user experience. When your users visit your website, they must be able to find what they’re looking for with ease. If it’s confusing or difficult to navigate your website, your visitors will be less likely to stay on your website and won’t engage with your business.
To make things easy for your users, it’s best practice to browse your website the way your visitors do. Try to determine which part of your navigation makes things complicated. If you also find it hard to navigate your website, it’s time to redesign your website and upgrade its navigation.
Your Website Does Not Work Well On Other Devices
In today’s modern business world, your website should provide an optimal user experience, regardless of your customers’ device. If your customers can’t quickly load your website on mobile devices and other gadgets, you have to do something about it. If possible, give your customers a brand-new look that works on every device and use the best web design trends today.
A website redesign isn’t only about changing your site’s visual appearance but also optimizing site performance and improving user experience. So, if you encounter any of the above-listed signs, it’s time to revamp your website. Although it may mean an extra expense, it’ll level up your business website, allowing you to achieve your goals.