4 Steps to Creating a Strong Design-Led Startup

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Design has become part of the digital revolution. More and more businesses gain an understanding of how a design approach gives them an edge in the digital world. Apple, Amazon, Google, Nike, and Disney are some design stalwarts to consider. If you wish for the same level of success for your business, consider getting design services from Ronasit.

Design-led companies minimize waste, make their processes simpler, and create a winning experience for their customers. Let’s the real potential of design-led companies:

1.    Understand that design is a crucial and early member of your startup team

Design makes up the basis of your business. Underestimating its significance for your business project isn’t smart. Product and service designers are there to create UI’s. But their primary mission is to do critical thinking. What does your business need? What should it look like? How to make it attractive to the audience?

Designers invest a lot of time and effort into startups by trying to answer all the above questions. This way they define the product structure and contribute to the product strategy. Treating design like a second or third priority will cause a lot of extra work later on.

2. Know the type of designer you’re looking for

Do you already have design services in place? Are you at the product definition stage? Are you planning to develop a sleek new consumer app with illustrations and animation? After answering the questions, you will know what skillset to expect from a designer.

Hard Skills

·         Product thinking – You should know your business goals and user problems to adjust the product design accordingly.

·         Interaction design – You need good knowledge of common design patterns. Make sure you can use them properly.

·         Visual design – You need an eye for detail to create attractive user interfaces.

Soft Skills

·         Intentionality – You have a clear rationale to determine visual design decisions. This allows you to get feedback and use it for possible changes.

·         Proactivity & drive – You don’t need a lot of hand-holding to find product solutions, plan design sprints, and gain alignment with stakeholders.

·         Self-awareness – You need this knowledge to highlight your strengths and improve upon your weaknesses.

3. Assess and hire the right designer

The best way to assess the designer’s skills is to check out the work they’ve done in the past. No wonder the “portfolio review” is the most popular interview format. Ask your candidates to answer the questions in the following categories:

Product thinking

·         What human problems are you able to solve?

·         How do you identify a real human problem?

·         What was the actual outcome of the project? Was it successful?

Interaction design

·         What was the most difficult interaction design issue you had to deal with?

·         How many iterations did you face?

·         How do you use design to make the user see an intended outcome?

Visual design

·         Did you work within existing guidelines or create new ones?

·         How did you make the color, typography, and other design choices?

·         Do you have a rationale for different design decisions?


·         Did you improve an experience over time, considering user feedback?

·         What decisions took you to the final design result?

·         How did you come to a compromise?

Proactivity & drive

·         How do you set the business strategy and/or project goals?

·         Have you ever been a project leader who creates product briefs and manages design sprints?


·         What is your power in design?

·         What skill do you need to develop?

·         Where do you see your career in several years?


Design-led companies tend to keep customers satisfied by addressing their needs and preferences. Design services for startups are able to create amazing experiences, make people stay together, and achieve business value in a long-term perspective.

The design-oriented companies are ready to adapt to the changing times in the digital world. They are always working hard on possible improvements. Its mission is to achieve the best possible result through visual content.