Google holds over 91% of the search engine market, making this platform a logical choice for advertising your business.
However, simply buying ad space and hoping for success is a recipe for disaster, and it can be much more effective to become Google certified before launching a marketing campaign. This is a qualification that means Google recognizes you as an expert marketer in specific digital advertising topics.
To help you achieve these credentials, we’re going to take a look at what steps you need to take to pass the tests and get a google ads certification.
Keep reading to learn more.
Create a Skillshop Account
To be able to access the Google Search certifications you’ll first need to have a Skillshop account. You can easily set this up using an email address that is linked to your Google account.
After signing up, you can add details such as your timezone, a recovery email address, and your data sharing preferences.
Choose Your Preferred Certification
Next, you need to select which qualification you would like to take first. There are many different certifications such as Google Ads Display, Google Ads Video, and Google Ads Search.
While you can choose any course, many people like to start by learning about Google Search Ads as this enables them to finely target their search advertisements and increase their sales figures.
If you’re looking for a fast way to boost profits this certification may be your best option.
Study for the Exam
Google recommends that you have experience using Google Ads, but you can still pass the test even if you don’t. There is plenty of training content and you can spend time going studying the modules and answering sample questions. This revision time can give you confidence that you will be ready to take the assessment.
You are not under time pressure, so you can take as long as required to bring your knowledge up to scratch.
Sit the Assessment
You have 75 minutes to complete the Ad certification exam and you need to score 80% or more. It’s worth noting that once you begin the assessment you can not pause the timer. Therefore, you need to make sure you will not need toilet breaks or be interrupted when sitting the exam.
Should you fail the assessment all is not lost as you can take it again after 1 day. When you pass, your certification will be valid for 1 year at which point you can renew your qualification by passing the test again.
Enhance Your Skillset With a Google Ads Certification
Getting a Google Ads certification can help you grow your brand while also demonstrating your marketing knowledge. After setting up your Skillshop account you can choose the most relevant qualification for your needs. It’s then a good idea to give yourself enough time to study the course content.
When you’re ready, you can take the assessment and gain your certification!
If you’re looking for more great hints and tips, check out our other helpful blog posts before you go.