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Home  »  Job Advice   »   A-Z Glossary of Online Marketing Terms

A-Z Glossary of Online Marketing Terms

Author: Adam Torkildson |
May
17
2022
 Posted in Job Advice No comments
Infographic brought to you by Wrike task project management software

A-Z Glossary of Online Marketing Terms

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    • CPA Network List CPA Network List

    • How to Grow Your Social Media Presence: Tips and Tactics How to Grow Your Social Media Presence: Tips and Tactics

    • Native Ad Network List Native Ad Network List

    • Mobile Ad Network List Mobile Ad Network List

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    • Video Ad Network List: Top Video Monetization Companies Video Ad Network List: Top Video Monetization Companies

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    • Adzooma Review | Done For You Website Creation and Google Ads Service Adzooma Review | Done For You Website Creation and Google Ads Service

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    • AdSpyglass Review AdSpyglass Review

    • Adpixo Review Adpixo Review

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    • Adcash Review 2023: Ad Network Info, & Units, Reporting Adcash Review 2023: Ad Network Info, & Units, Reporting

    • AdBuff Review AdBuff Review

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    • Navigating Volatility: Strategies for Stable Returns Navigating Volatility: Strategies for Stable Returns

    • How to Create a LinkedIn Advertising Account How to Create a LinkedIn Advertising Account

    • The Best AdSense Alternatives for Header Bidding in 2021 The Best AdSense Alternatives for Header Bidding in 2021

    • Unlocking the Power of Business Process Optimization Through Digital Transformation Unlocking the Power of Business Process Optimization Through Digital Transformation

    • 7 Helpful Tips to Optimize Cloud Costs for Small Businesses in Long Run 7 Helpful Tips to Optimize Cloud Costs for Small Businesses in Long Run

    • The Difference: Residential vs. Datacenter Proxies The Difference: Residential vs. Datacenter Proxies

    • DMPs – The New Form for Online Advertising DMPs – The New Form for Online Advertising

    • Ad Platforms for Publishers: What They Are and How to Choose the Right One For You Ad Platforms for Publishers: What They Are and How to Choose the Right One For You

    • CPC vs CPM – Which One is More Effective? CPC vs CPM – Which One is More Effective?

    • What Is Branding? 5 Things You Need to Know What Is Branding? 5 Things You Need to Know

    • What is Page Speed and why is it Important? What is Page Speed and why is it Important?

    • Understanding the Difference Between Branding and Advertising Understanding the Difference Between Branding and Advertising

    • The Different Types of Marketing Explained The Different Types of Marketing Explained

    • Does earned media still have a place in the digital marketing mix? Does earned media still have a place in the digital marketing mix?

    • 15 Graphic Arts Terms that Every Graphic Arts Student Should Know 15 Graphic Arts Terms that Every Graphic Arts Student Should Know

    • Coronavirus Advertising Trends Explained Coronavirus Advertising Trends Explained

    • The Science of Music in Advertising The Science of Music in Advertising

    • The Common Types of Digital Marketing: A Simple Guide The Common Types of Digital Marketing: A Simple Guide

    • What is CTV Advertising? Here is a short Definition What is CTV Advertising? Here is a short Definition

    • How Does Geofencing Tech Work? How Does Geofencing Tech Work?

    • What is IP targeting? What is IP targeting?

    • What is Bid Shading? Programmatic Definition Series What is Bid Shading? Programmatic Definition Series

    • What is Digital Audio Ad Serving? AdTech Definitions What is Digital Audio Ad Serving? AdTech Definitions

    • Blockchain in Digital Advertising: An Overview Blockchain in Digital Advertising: An Overview

    • What is Supply Path Optimization? (SPO) What is Supply Path Optimization? (SPO)

    • Digital Advertising Formulas Cheat Sheet Digital Advertising Formulas Cheat Sheet

    • How to Calculate Conversion Rate How to Calculate Conversion Rate

    • How To Calculate Impression Discrepancy How To Calculate Impression Discrepancy

    • How To Calculate CPC and CTR – Digital Formulas How To Calculate CPC and CTR – Digital Formulas

    • Digital Advertising Basics: What is CPM, eCPM and rCPM? Digital Advertising Basics: What is CPM, eCPM and rCPM?

    • How Can You Encourage Customers to Leave Google Reviews for Your Business? How Can You Encourage Customers to Leave Google Reviews for Your Business?

    • Effective Copywriting Strategies: How to Create Content That Turns Views into Sales Effective Copywriting Strategies: How to Create Content That Turns Views into Sales

    • The 10-Step Process Of Using Inbound Marketing Practices The 10-Step Process Of Using Inbound Marketing Practices

    • The Unstoppable Surge of Subscription Success The Unstoppable Surge of Subscription Success

    • 7 Strategies for Effective Gift Card Marketing Campaigns 7 Strategies for Effective Gift Card Marketing Campaigns

    • Why So Many People Are Moving to The Sunshine State Why So Many People Are Moving to The Sunshine State

    • Survey Creation Dilemmas Survey Creation Dilemmas

    • How AI Enhances Cybersecurity by Automating and Augmenting Human Capabilities How AI Enhances Cybersecurity by Automating and Augmenting Human Capabilities

    • Mastering the Virtual Space: Keys to Hosting a Successful Zoom Meeting Mastering the Virtual Space: Keys to Hosting a Successful Zoom Meeting

    • Boosting Efficiency:  The Imperative of Automation in Mobile CI/CD Pipelines Boosting Efficiency:  The Imperative of Automation in Mobile CI/CD Pipelines

    • Pivoting to Embrace AI in Today’s Job Market Pivoting to Embrace AI in Today’s Job Market

    • 8 Tips to Boost Your Employee Morale in This Digital World 8 Tips to Boost Your Employee Morale in This Digital World

    • Is Online Fundraising the Most Effective Approach for Q4 Fundraising? Is Online Fundraising the Most Effective Approach for Q4 Fundraising?

    • Shaping Tomorrow:  The Unstoppable Surge of Mobile DevOps Engineering Shaping Tomorrow:  The Unstoppable Surge of Mobile DevOps Engineering

    • Improving Business Value and Security with Cloud Monitoring Improving Business Value and Security with Cloud Monitoring

    • Navigating the final frontier: Innovations in overcoming last-mile delivery challenges Navigating the final frontier: Innovations in overcoming last-mile delivery challenges

    • How to Take Advantage of the Employee Retention Credit How to Take Advantage of the Employee Retention Credit

    • Identifying KPIs for Measuring Learning and Development Program Success Identifying KPIs for Measuring Learning and Development Program Success

    • Achieving a 360-Degree View of Customers: Overcoming Data Silos for Enhanced Experiences Achieving a 360-Degree View of Customers: Overcoming Data Silos for Enhanced Experiences

    • Advanced Document Understanding:  Harnessing the Power of Next-Generation AI Advanced Document Understanding:  Harnessing the Power of Next-Generation AI

    • Helping Students Connect the Transfer Path Helping Students Connect the Transfer Path

    • Reversing the Tide: The Resurgence of Women in the Workplace Reversing the Tide: The Resurgence of Women in the Workplace

    • Why Every Business Needs Content Marketing Why Every Business Needs Content Marketing

    • How to Start Supporting an Invisible Brand How to Start Supporting an Invisible Brand

    • 6 Steps to Grow your Startup with Social Media 6 Steps to Grow your Startup with Social Media

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    • Top Programmatic Audience Targeting Tips for Startups in 2023 Top Programmatic Audience Targeting Tips for Startups in 2023

    • An Explanation of Aptos An Explanation of Aptos

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    • Train Advertising Made Easy: What To Do Train Advertising Made Easy: What To Do

    • How Marketing Agencies Can Help Boost Your Restaurant Business How Marketing Agencies Can Help Boost Your Restaurant Business

    • What Most Companies Get Wrong With Competitor Research What Most Companies Get Wrong With Competitor Research

    • How To Increase Shopify Traffic How To Increase Shopify Traffic

    • Krishen Iyer on Getting the Best Results in Agile Marketing Krishen Iyer on Getting the Best Results in Agile Marketing

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    • Is It Worth Using Google Ads For SMEs? Is It Worth Using Google Ads For SMEs?

    • Significance of Microsoft Ads to Replace Manual with Enhanced CPC – Today Significance of Microsoft Ads to Replace Manual with Enhanced CPC – Today

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    • Effective Ways To Protect Your Sensitive Information Online Effective Ways To Protect Your Sensitive Information Online

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    • 4 Steps To Prevent Digital Fraud In Your Business 4 Steps To Prevent Digital Fraud In Your Business

    • How Fan Fury Is Causing A Click Fraud Headache For Sponsors How Fan Fury Is Causing A Click Fraud Headache For Sponsors

    • 3 Ways to Make Your Business Digitally Secure 3 Ways to Make Your Business Digitally Secure

    • How to Keep Your Data Protected from Scammers How to Keep Your Data Protected from Scammers

    • Digital Marketing Scams: 7 Tips to Keep You Safe Digital Marketing Scams: 7 Tips to Keep You Safe

    • A Problem for Publishers – The High Cost of Fighting Malvertising Ineffectively A Problem for Publishers – The High Cost of Fighting Malvertising Ineffectively

    • How Malware Apps Affect PPC Marketers How Malware Apps Affect PPC Marketers

    • A Close Look At The Technical Side Of GDPR Compliance A Close Look At The Technical Side Of GDPR Compliance

    • Brilliant Security Tips for Proper File Sharing Brilliant Security Tips for Proper File Sharing

    • The True Value of a Security Alarm System The True Value of a Security Alarm System

    • Two Digital Industries That Need Tighter Regulation Two Digital Industries That Need Tighter Regulation

    • AdSecure’s Security Violations Report for Q2 2019 reveals increases in Adware and Scareware attacks AdSecure’s Security Violations Report for Q2 2019 reveals increases in Adware and Scareware attacks

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    • How Click Fraud Is Costing The PPC Industry Billions How Click Fraud Is Costing The PPC Industry Billions

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    • Speed Course to Become a PPC Manager Speed Course to Become a PPC Manager

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    • Most Popular Header Bidding Wrappers for 2019 Most Popular Header Bidding Wrappers for 2019

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    • What is Amazon Transparent Ad Marketplace (TAM) What is Amazon Transparent Ad Marketplace (TAM)

    • What is Google EBDA? What is Google EBDA?

    • Transparency in Header Bidding Should be Yesterday’s News Transparency in Header Bidding Should be Yesterday’s News

    • Header Bidding Network List Header Bidding Network List

    • 4 Server to Server (S2S) Header Bidding Trends 4 Server to Server (S2S) Header Bidding Trends

    • Header Bidding Trends for Publishers in 2018 Header Bidding Trends for Publishers in 2018

    • Header Bidding Guide for Dummies Header Bidding Guide for Dummies

    • What is Header Bidding? What is Header Bidding?

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    • 5 Reasons Your Business Needs a Mobile Optimized Website 5 Reasons Your Business Needs a Mobile Optimized Website

    • Everything You Need to Know about Abandoned Cart SMS Messaging Everything You Need to Know about Abandoned Cart SMS Messaging

    • Best Game Apps To Enjoy On The Go Best Game Apps To Enjoy On The Go

    • The State of in-app Advertising The State of in-app Advertising

    • Best Android Apps For Your Digital Marketing Campaign Best Android Apps For Your Digital Marketing Campaign

    • Why In-App Advertising Needs To Open Up To Competition Why In-App Advertising Needs To Open Up To Competition

    • Why Call Deflection Is More Important than Ever Why Call Deflection Is More Important than Ever

    • CBD Shop Marketing- The Best and Least Risky Methods to Advertise CBD Shop Marketing- The Best and Least Risky Methods to Advertise

    • Mobile Native Advertising Basics for Success Mobile Native Advertising Basics for Success

    • The Shift to Native Advertising for Marketers The Shift to Native Advertising for Marketers

    • Reaching Millennial Moms Through Native Advertising Reaching Millennial Moms Through Native Advertising

    • Optimalya – The First Native SSP Optimalya – The First Native SSP

    • Content.ad Review Content.ad Review

    • Taboola Review Taboola Review

    • Native Network Revcontent Continues to Innovate Native Network Revcontent Continues to Innovate

    • revcontent Review revcontent Review

    • Native Advertising: The Top Infographics Native Advertising: The Top Infographics

    • Native Ad Network List Native Ad Network List

    • Understanding Native Advertising Understanding Native Advertising

    • 6 Content Recommendation Networks 6 Content Recommendation Networks

    • Native and Programmatic Advertising Comparison Native and Programmatic Advertising Comparison

    • The Benefits of Using Cloud-Based Digital Signage The Benefits of Using Cloud-Based Digital Signage

    • 7 Types of Effective Retargeting 7 Types of Effective Retargeting

    • Maximize the Value of Ad Retargeting Maximize the Value of Ad Retargeting

    • Adsuit Self Service Retargeting Platform Adsuit Self Service Retargeting Platform

  • RTB

    • Why Publisher’s Should be Excited for Black Friday and Cyber Monday Why Publisher’s Should be Excited for Black Friday and Cyber Monday

    • 7 Big Things in Programmatic Advertising 7 Big Things in Programmatic Advertising

    • Quick Introduction to Programmatic Advertising Quick Introduction to Programmatic Advertising

    • It’s Time To Shape Programmatic For Mid-market Publishers It’s Time To Shape Programmatic For Mid-market Publishers

    • 5 Trends that Will Shape Digital Advertising in 2018 5 Trends that Will Shape Digital Advertising in 2018

    • Key challenges faced on the programmatic playground Key challenges faced on the programmatic playground

    • How-To Guide on Custom Contextual Targeting for Cross-Channel Display Advertising How-To Guide on Custom Contextual Targeting for Cross-Channel Display Advertising

    • 2017 Programmatic Trends Publishers Should Know 2017 Programmatic Trends Publishers Should Know

    • 6 Best Practices for RTB (Real Time Bidding) 6 Best Practices for RTB (Real Time Bidding)

    • The Challenges of Programmatic Ad Buying The Challenges of Programmatic Ad Buying

    • Programmatic to Take off in 2016 Programmatic to Take off in 2016

    • Social Trends and Related Data Insights in Programmatic Targeting Social Trends and Related Data Insights in Programmatic Targeting

    • ExoClick opens up its platform with its new v1 API ExoClick opens up its platform with its new v1 API

    • Programmatic Company Choozle Integrates with BannerFlow Programmatic Company Choozle Integrates with BannerFlow

    • Programmatic: The Top Infographics Programmatic: The Top Infographics

    • How an Ad is Served in Real Time Bidding (RTB) How an Ad is Served in Real Time Bidding (RTB)

    • Understanding Programmatic Advertising – IAB Understanding Programmatic Advertising – IAB

    • How Real Time Bidding Works for Publishers How Real Time Bidding Works for Publishers

    • AppNexus to Acquire Device Mapping Tech Startup MediaGlu AppNexus to Acquire Device Mapping Tech Startup MediaGlu

    • Pixalate RTB Global Seller Trust Index Pixalate RTB Global Seller Trust Index

    • Crunch Simply Digital Explains Programmatic Crunch Simply Digital Explains Programmatic

    • Apple’s iAd To Adopt Programmatic Apple’s iAd To Adopt Programmatic

    • Uncovering the Mouth-Watering Donut Haven in North Myrtle Beach (Duck Donuts) Uncovering the Mouth-Watering Donut Haven in North Myrtle Beach (Duck Donuts)

    • 5 Creative Ways to Use YouTube for Your Business 5 Creative Ways to Use YouTube for Your Business

    • How Video Marketing Can Help Your Dental Business How Video Marketing Can Help Your Dental Business

    • What is Tivimate and Its Uses? What is Tivimate and Its Uses?

    • What to Know About Video Marketing What to Know About Video Marketing

    • How To Watch Your Favorite Content Offline How To Watch Your Favorite Content Offline

    • Why Won’t my Webcam Work? Why Won’t my Webcam Work?

    • Which Is the Best Video Player for Mac? Which Is the Best Video Player for Mac?

    • Guide On Downloading Vidmate App For PC Guide On Downloading Vidmate App For PC

    • Canon’s Power shot Sx420 Is the Ideal Camera for Spring Canon’s Power shot Sx420 Is the Ideal Camera for Spring

    • Showcasing Your Brand on Videos Showcasing Your Brand on Videos

    • How Beneficial is YouTube for Brand Marketing? How Beneficial is YouTube for Brand Marketing?

    • Short Attention Spans, Video Ads, and Increased Demand in 2021 Short Attention Spans, Video Ads, and Increased Demand in 2021

    • Intro Investigation: Where Do Youtubers Get Their Intro Music? Intro Investigation: Where Do Youtubers Get Their Intro Music?

    • 6 Awesome Video Marketing Ideas for 2021 6 Awesome Video Marketing Ideas for 2021

    • How to Grow a YouTube Channel (4 Important Considerations) How to Grow a YouTube Channel (4 Important Considerations)

    • Vloggers in Quarantine: The Best Content Ideas to Keep Afloat Vloggers in Quarantine: The Best Content Ideas to Keep Afloat

    • How To Increase YouTube Views (2 Simple Tips) How To Increase YouTube Views (2 Simple Tips)

    • RecordCast Review: (Free Online Screen Recorder Without Watermark) RecordCast Review: (Free Online Screen Recorder Without Watermark)

    • FlexClip: A Simple and Powerful Online Video Editor FlexClip: A Simple and Powerful Online Video Editor

    • How to start and grow your YouTube video channel? How to start and grow your YouTube video channel?

    • How To Buy The Best Television? How To Buy The Best Television?

    • 5 Tips for Branding Success That Will Make Your Business Stand Out 5 Tips for Branding Success That Will Make Your Business Stand Out

    • 3 Signs You Need Help From a Branding Agency 3 Signs You Need Help From a Branding Agency

    • The Science Behind Viewability Standards The Science Behind Viewability Standards

    • How a Publisher Can Improve Viewability How a Publisher Can Improve Viewability

    • Mobile Viewability Made Simple Mobile Viewability Made Simple

    • Mobile Viewability Infographic – The Mobile Majority Mobile Viewability Infographic – The Mobile Majority

    • The Simple Truth about Viewability The Simple Truth about Viewability

    • How viewability works on AppNexus How viewability works on AppNexus

    • IAB on Viewability 2015 IAB on Viewability 2015

    • AppNexus is Acquiring Viewable Impression Firm Alenty AppNexus is Acquiring Viewable Impression Firm Alenty

    • 3 Facebook Tips for Growing a Badminton Club 3 Facebook Tips for Growing a Badminton Club

    • 8 Ways to Make Money on Facebook 8 Ways to Make Money on Facebook

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    • 6 Top Tips for Digital Marketing on Facebook 6 Top Tips for Digital Marketing on Facebook

    • How to Use Facebook Video Ads to Grow Your Email List and Drive Sales How to Use Facebook Video Ads to Grow Your Email List and Drive Sales

    • Long Live the King of Social Media! Use Facebook the Right Way Long Live the King of Social Media! Use Facebook the Right Way

    • How to use Facebook for Digital Marketing How to use Facebook for Digital Marketing

    • How to Create the Ultimate Facebook Ad Template For Better Conversions How to Create the Ultimate Facebook Ad Template For Better Conversions

    • Status of CBD Marketing on Facebook, Instagram, and Twitter Status of CBD Marketing on Facebook, Instagram, and Twitter

    • 5 Principles of Successful Facebook Advertising Campaigns 5 Principles of Successful Facebook Advertising Campaigns

    • Epoch Times Banned From Advertising on Facebook Epoch Times Banned From Advertising on Facebook

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    • How to Advertise to Custom Audiences on Facebook How to Advertise to Custom Audiences on Facebook

    • 10 Most Annoying People on Facebook 10 Most Annoying People on Facebook

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    • Complete Guide on Types of Twitter Complete Guide on Types of Twitter

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    • 5 Marketing Mistakes to Avoid When Writing Tweets 5 Marketing Mistakes to Avoid When Writing Tweets

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    • Twitter Power User Cheat Sheet Twitter Power User Cheat Sheet

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    • Gatorade Gives an Apology to Lebron James on Twitter Gatorade Gives an Apology to Lebron James on Twitter

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    • Twitter Acquires Mobile Native Ad Company Namo Media Twitter Acquires Mobile Native Ad Company Namo Media

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  • Press Release

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    • ExoClick Launches New Automatic Variations Optimisation Tool ExoClick Launches New Automatic Variations Optimisation Tool

    • AdSecure releases first Security Violations Report for Q1 2019 AdSecure releases first Security Violations Report for Q1 2019

    • Exogroup Ramps up It’s Investment in AdSecure Exogroup Ramps up It’s Investment in AdSecure

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