A website redesign is exactly what it sounds like, a brand new design for your entire website. It’s different from a facelift or an update, which only changes parts of the site. A website redesign involves changing all aspects of the site—its layout, content, graphics, color scheme, and more.
If you’re considering a website redesign for your business, you’re not alone. Most companies choose to redesign their websites every three years or so to keep up with current web design trends and best practices. However, it’s important to remember that not all websites need a complete overhaul every few years; smaller changes can often have the same effect as larger ones.
Not only does the move refresh your website content, but website redesign SEO is a major benefit as well. After you redesign your website and get rid of obsolete content, your website has a better chance of ranking higher on the search engine ranking pages. Thanks to the latest Google algorithm update, web pages with relevant content for users are given priority.
Since you’re already here, it means you have a website and are considering a redesign. Here’s a detailed article outlining the importance and benefits of a website redesign.
Your Website Is Your Online Storefront, and It Should Represent You to the Best of Its Ability
You probably think of it as an online business card when you think about your website. It’s a place where prospects and customers can find out information about your company, get in touch with you, or learn more about the services you offer. But did you know that one of the most important reasons to keep your website up-to-date and optimized is so that Google will recognize it?
Think of your website as a digital storefront. When someone drives by your building or walks into your office, they should be able to tell right away what kind of business they’re dealing with. The same goes for people who visit your site on their computers at home or on their phones. Therefore, it’s important to have all the latest and relevant information on display on the website.
It Keeps You up to Date With Current Design Trends
If you’re still using a website that looks like it’s from 1998, there are a lot of great reasons why it’s time to get a redesign. For starters, new web design trends are constantly being developed and implemented by leading web designers. Having a modern website that incorporates these current trends can drastically improve your website’s look and feel, keeping people on your site longer.
When working with an established web designer, be sure to ask what their favorite current design trends are. Don’t worry if you don’t understand the technical jargon they use; just take note of what they say so that you can do some follow-up research later. A good designer will not only be aware of design trends in their industry but also in yours. For example, if your website is geared toward professional photography – they’ll have ideas and examples of how to best represent your work online.
You Can Add New Pages and Content
You can add new pages to your website, so you have the opportunity to expand your business. For instance, if you’re an e-commerce site owner, you can develop a page that shows your products on sale. Or, if you’re a dental office website owner, you can choose to display a list of the services you offer.
It’s also a chance for you to refresh your existing content by using new keywords and incorporating images and videos on certain pages of your website. These elements will make it more captivating and help maintain the reader’s interest in what they are reading, and improve their overall experience in visiting your site.
As previously mentioned, having fresh content will drive more traffic to your website and make it rank higher in search engines like Google or Yahoo. You should use this opportunity when redesigning your website because it is one of the most important parts of search engine optimization (SEO).
Improve SEO and Usability
Updating your website is as important as keeping your home up-to-date. When you buy a new furniture piece, the first thing to go is an old, outdated one, right? Your website works in much the same way. When you update your site’s design or add new content, it improves SEO and usability. A great example is Google’s algorithm change in 2015, fondly called Mobilegeddon, which favored sites mobile responsive or mobile-friendly. If you didn’t redesign your site to be mobile-friendly at this point, then you may have seen a dip in your rankings since then.
Additionally, updating the metadata and keywords that relate to your business will also help improve SEO. This can be especially helpful if you offer more services than when you first built your website and want those pages to rank higher for those new services. Also, adding blogs related to the products/services that you offer will help keep people on your website longer. It will also increase their trust in what the business owner offers products/services.
Your Website Redesign Will Bring New Life to Your Site
New content—or at the very least an emphasis on improving old content—will make your site more valuable to visitors and search engines. Improved navigation will make it faster and easier for visitors to find what they need on your site, improving their experience. Updating the design of your site allows you to align the look and feel with who you are as a company and brand.
Improved optimization means improved visibility in search engines, which can ultimately mean more traffic to your site and greater opportunities for conversion. After all, if someone is searching for something related to what you offer, a better ranking in organic results will likely result in more clicks than lower-ranked pages.
There are many benefits of website redesigns that can be realized immediately after the completion of the new version goes live. But the reality is that most companies tend not to take advantage of them outside of perhaps some minor changes here and there after launch. Making regular updates should be a key part of any strategy for long-term success online.
If nothing else, Google does recommend publishing new content regularly as part of its guidelines on creating high-quality sites, “Create compelling and useful content that uses keywords appropriately and in context.”
Streamline Your Web Design and Development Process by Implementing Responsive Web Design
A responsive web design (RWD) is a process that allows your website to be viewed on any device: desktop, mobile, tablet, or any other device with a browser. A website built with RWD automatically adapts to look optimized and display correctly across all devices. This means that viewers will have the same experience whether they are viewing your site on a mobile phone or desktop computer.
Google has been recommending responsive web design for years now because it makes it easier for users to interact with websites. It also benefits SEO by eliminating duplicate content and loading times by having one URL instead of two, which is the case when using an m-dot site. Having a single URL allows readers to easily share links from both their mobile and desktop devices, which in turn helps you increase your online presence by generating more backlinks to your site.
Many benefits come along with redesigning your website, including improved rankings, increased engagement, and more. As you grow as a business, it is essential to keep your business up-to-date and visible to the masses. Unsurprisingly, a website that looks dated and unprofessional can affect your capability to reach customers online.