Want to rank on page one on Google Search but aren’t sure how?
Google is the market leader in the search engine landscape and holds a 92% market share. Ranking on its organic search results should be your key priority.
Yet, how do you launch an effective SEO campaign to fulfill your goals?
This article offers 5 invaluable steps that will help push your pages to the moon.
Read on to discover the benefits of SEO for businesses. And learn how to build and measure for success in the modern digital marketplace.
1. Create a Solid SEO Strategy
What is your main goal for your website this year? If the answer is ‘to reach #1 in Google’ then take a moment to reflect.
What are the specific keywords that you want to rank for? Do they relate to the content on your site? Do those queries produce millions of competitor links?
Building a solid SEO strategy starts with the end result in mind.
Research the keywords you want to target. Evaluate the competition and your own content. Set realistic goals and have a monetary budget in mind.
Follow the SMART marketing principles to keep your campaign on track from the outset.
2. SEO Campaign Keyword Research
How do you know what search terms or keywords your customers use?
Your SEO campaign should always build on solid facts. Thankfully, Google’s Keyword Planner tool is here to help.
Enter a phrase and click ‘Get Ideas’.
The Keyword Planner will return a list of results with statistical insights into real-world searches. It will also show competition levels that relate to Google Ads. These can help you to modify your campaign to reach new audiences.
3. Measuring Success
KPIs or Key Performance Indicators help to measure the success of your SEO campaign.
One of the most important KPIs is a click-through rate (CTR). This measures the ratio of your visitors that click on your links from Google Search.
What’s a good click-through rate, you might ask?
This depends on your industry, the user’s device, and your call to action. Relevancy also plays a huge part in a healthy CTR.
Always make your content match what your users want to see.
4. Analyze Search Engine Optimization Results
Google Search Console is a free tool that lets you analyze your SEO positioning.
The dashboard gives an overview of your current SEO campaigns and how effective they are. Be sure to visit each section including Index coverage and Core Web Vitals. The latter now plays a key role in SEO.
5. Importance of SEO Pillar Content
Content is king, as the old saying goes. But it’s how you structure content that impacts your SEO rankings.
Pillar content pieces act as long-form content for specific topics. For example, an in-depth guide on your product of the month.
Pillar pages engage users with useful information. That will increase the time that they spend on your site and will boost the likelihood of a lead.
Google’s goal is to provide engaging content for its users, so this strategy is a win-win for everyone!
SEO Strategies Simplified
An SEO campaign begins with a solid strategy based on research and future goals.
KPIs, like click-through rates, help to measure success. Use free tools like the Keyword Planner and Google Search Console to your advantage.
If you don’t have the time, knowledge, or expertise, then hire an SEO professional. Together, you can rise up the rankings to achieve your goals.
Learn more about the importance of SEO for businesses on our blog.