Presentations are an important part of life — whether you’re giving one or attending one. As a presenter, it’s your job to capture and maintain the attention of everyone in the room. If you fail to do this, your message will not be heard, and all the hard work that went into planning your presentation will have been wasted.
For this reason, you need to make your presentation memorable. You need to do something that will make your audience want to stay in the room, even if they have other things they could be doing at that moment. The following are ten strategies for making your presentations stand out from the crowd.
1) Do Something Different.
People are used to seeing presentations in which the speaker stands behind a podium or at the front of the room and reads words directly off of slides. If you do this, your audience will quickly realize that they are hearing a canned speech rather than an interactive presentation. To keep your audience engaged, be sure to mix things up by doing something different.
For example, try asking your audience questions and inviting them to participate in some way. Or ask the speaker before you to talk about a specific point while you set up your presentation or move around the room and interact with people. The more different you are, the more memorable you will be.
2) Tell an Interesting Story.
In order to capture and maintain your audience’s attention, you need to tell a story that they will want to hear. The easiest way to do this is by telling the story of how your idea was born. Other good sources for stories are newspaper clippings or quotes from famous people. If possible, make sure you have visual aids such as slides or handwritten notes to support your story with actual evidence.
3) Make it Personal and Visual.
One of the most effective ways to make your presentation stand out is by adding personal touches and visual aids. People love to see things that they can relate to, such as photos of you as a child or family pictures. Be sure to use plenty of memorable images in your presentation, especially when you’re telling a story.
4) Put Yourself at the Center of the Story.
When people tell stories, they tend to focus on what happened. While this is important, it’s also important to let your audience know how you feel about what happened. This will help them relate to you on an emotional level. If possible, try to find a story that is deeply personal and shows how you overcame adversity.
5) Make it Easily Transmittable.
By making your presentation easily transmittable, you will make it more likely that others will pass on your message. One way to do this is by using slides with large words on them so that people can take a picture with their phones and share the image on social media. Another good strategy is to print a URL onto your handouts so that people can find your presentation online.
6) Use Extra Space for Notes.
In order to make sure you don’t forget anything from your presentation, try adding extra slides at the end of your presentation. This way, you will have room for any important points that you may want to make during your talk.
7) Add Relevant Humor.
People tend to respond more positively when they are entertained, so consider adding humor to your presentation whenever possible. However, it’s important that the humor is relevant and fits with your message. If you aren’t sure whether or not it’s appropriate, ask a close friend for their opinion.
8) Practice Your Delivery.
There is no substitute for practice. If possible, try to conduct several dry runs of your presentation in front of an audience who will be critical (but supportive). You may also want to hire a professional speaker coach if possible.
9) Give Your Audience a Call to Action.
In order to make sure that you get the outcome from your presentation that you want, be sure to let your audience know what they should do next after they leave. This can be as simple as asking them to send you an email with their ideas or asking them to take a certain action immediately.
10) Get Feedback.
The most important thing you can do to improve your presentation is to get feedback from the people who will be attending. Asking for feedback after each stage of preparation is a great strategy, but it’s also helpful to incorporate this into the presentation itself if possible.
For example, you could ask audience members to write down how they feel about your pitch presentation on a piece of paper and then ask them to raise their hand when you come to a specific slide.
One great way to make your presentation visually appealing and memorable is to use Venngage — an online infographic maker that provides a wide range of presentation ideas for everyone. Whether it be for a student’s presentation or a business pitch, Venngage got you covered. To give you a better idea, here are some presentation or pitch deck examples from their website!
VenngageRegardless of how much effort you put into your presentation, there is no guarantee that it will be successful. However, by following the steps above and getting help from Venngage, you can make it more likely that your message will resonate with your audience and change the world for the better. So what are you waiting for? Start making your own presentation today!