To have a successful marketing texting campaign, one must understand utilizing the digital world. Businesses can connect with more customers and create influential marketing texts using digital channels such as websites, apps, social media, and other online resources. If you are trying to find how you can utilize digital marketing to produce your texting campaign, consider the following advice. We have put together six ways businesses can use digital marketing to create powerful and successful texting campaigns.
Automate the Messages
One of the best ways to utilize digital marketing for your texting campaign is to automate the messages. Automation allows you to create a series of text messages sent out at predetermined times. As highlighted on this Emotive partners with Shopify guide, there are various ways you can use an SMS app to automate your Shopify business messages. This will allow you to take the burden of sending out text messages off your shoulders and let the automated system do its job.
Additionally, automation allows you to track the performance of your texting campaign more effectively. By automating the messages, you can create a more powerful marketing text campaign that will connect with customers deeper. Automation also allows you to save time, as you can automatically send many messages simultaneously.
Personalize the Messages
Digitization has enabled businesses to personalize their messages in ways never before possible. Companies can now personalize their text messages according to customer interests and preferences in this digital world. According to a study performed by Experian, personalized messages have a six times higher open rate than non-personalized messages.
Personalization also allows you to connect with customers on a deeper level, creating an emotional connection. When customers feel that they are being personally addressed, they are more likely to respond positively to the text message.
Use Graphics and Images
Before then, you could not send graphical images with your text messages. However, digital marketing has made it possible to include images and other graphical elements in your texts. This will make your message more appealing to customers and help you stand out from the competition.
According to a study by MMS WorldWide, using multimedia content (such as images) can increase the response rate of your text messages by up to 85%. Additionally, using images can also help you save time and space. By including graphical elements in your texts, you can create a more powerful marketing message that will visually appeal to customers.
Another great way to utilize digital marketing for your texting campaign is to include links in your messages. By including links, you can direct customers to your website or other online resources. This will help you connect with customers deeper and increase their chances of visiting your website.
Text messages with links have a click-through rate of up to 12%. Additionally, including links in your text messages can also help you save time. By including links in your texts, you can provide customers with all the information they need in a single message. They can find you fast and easily, saving them time and hassle.
Send Just-in-time Messages
Digital marketing has also made it possible to send just-in-time messages. Just-in-time messages are sent out at the exact moment they are needed. This can be a great way to connect with customers and increase sales.
Retailers who send texts containing information about promotions and discounts to customers who have visited their store recently see a lift in sales of up to 18%. Additionally, just-in-time messages can also help you increase customer loyalty. By sending out messages at the right time, you can create an emotional connection with customers and keep them coming back for more.
Have a Clear Call-to-Action
To get the most out of your text messaging campaign, you need to have a clear call to action. A call-to-action message tells customers what they need to do to take advantage of your offer. By including a clear call-to-action in your texts, you can increase customers’ chances to respond to your offer.
Text messages with clear calls-to-action have a click-through rate of up to 38%. Additionally, including a call-to-action in your texts can also help you save time. With digital SMS marketing, you can create a message that tells customers what they need to do to take advantage of your offer. This will help them save time and hassle.
There are many great ways to utilize digital marketing for your text messaging campaign. Using graphics, images, links, and just-in-time messages can create a powerful marketing message that will stand out from the competition. Additionally, by including a clear call-to-action in your texts, you can increase customers’ chances to respond to your offer. So, what are you waiting for? Start using digital marketing today and see the results for yourself!