5 Ways To Use LinkedIn More Effectively

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With the rapid acceleration of the use of LinkedIn in today’s working world, it is a necessity to know how to work your way around the platform. Those who excel at using LinkedIn have much more opportunities and connections than those who do not.

LinkedIn will give you the tools to widen your professional circle and explore new job opportunities. To get started, we’ve made a list of the 5 essential things you need to do in order to use LinkedIn more effectively.

Create a Professional Profile

A great way to stand out on the platform is to set up a proper profile for yourself. Firstly, a professionally shot picture is a must for your profile picture. Keep in mind that your profile picture is the first thing many people see upon visiting your profile, and so making a good impression is key.

A great example of a LinkedIn profile can be found here. It has a professionally shot photo, as well as all the key information and formatting a profile should have.

Explore Job Opportunities

After you’ve set up your profile, you’ll be ready to branch out and meet people with similar professional interests and goals! If you’re looking for a new job, then you can even apply for jobs within Linkedin. 

This article goes over how to find jobs on LinkedIn. In short, you can search for jobs on their website and then contact the company or people hiring and get straight to the application process. 

Make Connections

Making connections on LinkedIn is crucial, even if you’re not actively looking for a new job. Fortunately, you probably already know a ton of people using LinkedIn, and finding them is a pretty easy process. 

All you need to do is import your email contacts through the site and you will be able to find a whole lot of your professional colleagues and friends! 

If you don’t have a lot of email contacts, there’s a People You May Know section on LinkedIn where you can directly connect with people you know or have a mutual acquaintance with. 

Read Newsletters

A lesser-known fact about LinkedIn is the wide variety of educational and reputable newsletters you can find and read on the site. These are sets of published articles that you will receive through the site or your email on a monthly or weekly basis.

It is a fantastic way to stay informed and educate yourself, all while staying on LinkedIn.


If you make enough connections, you may notice your profile has gotten “recommended” or you’ve been given endorsements for your skills through your profile. The more of these recommendations you can get on your profile, the more credible and trusted you will appear on LinkedIn.

You should also give out some recommendations to people you feel deserve them, as they may give back in return.


Using LinkedIn effectively is a must in today’s age, and we hope this article taught you a thing or two. Remember to make connections with professionals in your field, and stay informed.