Over 4 billion people use their emails every day. They read and send personal and work-related emails and often ignore promotional emails. So you see, it is easy for your marketing emails to get lost in the inbox.
At the same time, marketers can’t help but deploy email campaigns because they are an easy and affordable way to contact potential customers and get them to buy. Of course, it also doesn’t hurt that emails offer an ROI of 4200% when done right.
However, when you are battling amongst the millions of emails being sent out, you need to have a plan. If your email marketing strategy is less than stellar, we are here to help.
The good news is that there is a wealth of tools and resources out there to help you design, schedule, and send emails that get eyeballs and clicks. For instance, MailChimp and MailChimp alternatives offer templates and scheduling abilities that make email marketing easy.
If you have worked on buyer personas for your business, the chances are that you’ll have discovered a diverse clientele.
For online businesses, buyers can vary from homemakers to high school students to young professionals and more depending on what you sell. Your emails should address their individuality instead of bundling them all together and selling to them using the same tactics. It won’t work.
So, don’t send the same email to everyone. Marketers have found that segmenting your email lists and campaigns can improve revenue by 760%. Segmenting customers based on demographics, age, interests, and other factors can help you send the right email to the right person.
Test Your Emails
Brands that A/B test their email campaigns have seen an ROI of 48:1. That’s because testing allows organizations to optimize their emails and see which ones get the most responses, opens, and clicks from their customers.
This includes testing the subject line to the entire layout and format of the email. This process can be non-stop, and emails can be optimized further. So if you want to improve ROI, your best bet is to test your emails.
Get The Frequency And Time Right
There is a time and place for everything. Sending your potential client an email at 4 am on a Thursday will not get you the response you need. It will likely be pushed down in the inbox from emails at a better time. Email marketers need to ensure that their emails are being sent appropriately, allowing their customers to open the email.
Make Mobile-friendly Emails
Becoming mobile-friendly in this day and age is essential if you are looking to grow. According to a survey, 75% of customers said that they delete emails that can’t be read on their smartphones.
Therefore, mobile compatibility is necessary, and your brand cannot survive without it. If you want people to actually open your emails and not send them to the trash folder as soon as they receive them, you need to make your emails adapt to mobile.
Track Your Emails
Urchin Tracking Modules (UTMs) can be integrated into your emails to offer data and analysis on your emails. These modules are designed to track the number of clicks, bounce rates, open rates, and even deletion.
Use this data to create emails and optimize your email campaign practices.
Email marketing has been a staple in marketers for years. This tool has helped build awareness and drive sales. However, if marketers look for good results, they need to improve their email marketing practices. A strong campaign can make a massive difference in your reach, sales, and retention of customers.
Although there is no set way to run a campaign, no two brands can expect the same results. So instead, they should curate their email strategies to achieve maximum efficiency in ways that work for you.
There are several ways to improve your campaigns to increase ROI, from testing your emails to creating segments that are sent personalized emails to build a better connection with your customer. All these practices allow you to get the most out of your emails and, in turn, produce better revenue for your organization.