Marketing is a tricky business. It’s changing all the time, and there are so many channels to choose from. But if you want your company to stay relevant in this digital world, you have no choice but to use them all! In this article, I’ll share some expert tips for how to create a marketing strategy that works and the latest trends that will help you get started.
Let’s dive right in…
1) What’s Working Right Now?
There are a lot of traditional marketing techniques that still work well. Some examples include billboards, television ads, email campaigns, direct mailers–anything in print. But there are also some great new tactics you should try out as well! Pinterest is popular right now. The visual nature of this platform makes it a perfect fit for many types of businesses, from clothing retailers to food companies. In addition, Facebook video ads are a great way to drive traffic and boost your brand awareness. A great way to boost popularity on your website is to contact an SEO Consultant and hire them to optimise your platform. Not sure what SEO is? Let us look at it in more detail in the next point.
2) SEO Strategies
SEO stands for Search Engine Optimisation. Basically, it’s the process of making your website more visible to search engines like Google and Bing. A good SEO company will make a list of strategies that they can use to bring your website higher up in the rankings. This might include blogging every now and again, editing meta descriptions, or using keywords strategically. It’s important to follow best practices when it comes to SEO because if your website isn’t optimised properly, you risk being ignored by internet users searching for the products or services that you offer.
3) Do Market Research
There are many ways to gather information about your potential customers. For example, you can read online reviews of your competitors or use Google Analytics to understand how people are behaving on your website. If you already have a following in the form of social media accounts, you can also see what they are saying about your brand! Market research is crucial because it will help you create an informed marketing strategy based on facts rather than assumptions.
Examples of market research:
Surveys – this is a great way to understand the concerns and needs of your customers. For example, if you’re a clothing store, you could ask people what they are looking for in your next line of products!
Focus groups – if you’re trying to launch a new product, this is a great way to get in-depth feedback. Ask your focus group if they would buy such a product and why, and you’ll quickly learn what they like and what they don’t.
Personal interviews – if you’re launching a new product or service, it can be a good idea to interview potential customers and ask them what they think. This approach is a great way to understand what makes your business unique and how you can improve that.
Observation – watching how customers interact with your brand is a great way to see if there are any problems. For example, if you own a restaurant, watch where people are looking or if they seem confused about what to order.
Field trials – if you have a new product, this is a great way to test it out before an official launch. Offer your product or service to customers and see if they like it and why. Then use that information to improve your product or service before launching it officially!
4) Make A Social Media Strategy
Social media is an important part of your marketing strategy. If you don’t have social media accounts for your business, create them! Social media can be a great way to promote products and services while building relationships with customers. Some useful tools include Facebook (you know this one!), Twitter, Snapchat, and Instagram.
5) Make Sure You Know Your Product
If you don’t know your product well, it will be hard to create an effective marketing strategy that resonates with your customer base. Do some user testing in-house to see whether or not the messages you are using are working for you! If they’re not, have a think about how you could change them up so that potential customers actually want to purchase your product or service. Make sure to implement the four Ps of marketing. They are Product, Price, Promotion, and Place. If your company sticks to the basics of marketing by using all four P’s you’ll have a much greater chance of success.
6) Create A Marketing Budget
So now you know what you need to make a marketing strategy, but how will you pay for it all? Create a budget! You should be able to spend about 20% of your total revenue on marketing costs. If you don’t have the money in the bank, find ways to cut back first and then set aside some funds for your new marketing strategy. But don’t cut yourself short, because if you can’t get the word out about your product or service, nobody will know that it’s available to purchase!
7) Use Promotional Incentives To Your Advantage
Offer some promotional incentives to encourage customers to buy your product or service, such as coupons or discounts. The best promotional incentive will depend on your product. For example, if you’re a clothing store, offer something like 15% off of your next purchase!
8) Measure Your Results
It’s crucial that you measure results for your marketing strategy in order to determine whether or not it’s working. For example, if you’re running a Facebook ad campaign, monitor how many people clicked on the ad and follow up with them! This is a great way to get feedback about your strategy and see if any changes need to be made.
If you want to improve your marketing strategy and increase sales, there are a lot of great tips that can help. Most importantly, make sure that you’re using the four P’s: Product, Price, Promotion, and Place. You should also consider how people think about what they buy by considering cognitive neuroscience principles such as reciprocity or sunk cost fallacy so that you know when to offer discounts for example. We hope this information has been helpful!