What is a chatbot and how it can help your inbound marketing

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A chatbot or AI online chatbot software can assist you in assisting clients regardless of when they contact your company. Rather than requiring individuals to phone or email your company during specific hours, give them the opportunity to connect with you anytime they want. This rapid communication option should assist your consumers to avoid long lines and response delays.

Keep in mind that depending on how much support employees you have and how many people are asking for help, a live chat solution may still result in long lines. Consider using a chatbot to provide faster assistance for the most common questions your current and potential customers have. Bots can handle many queries at once thanks to automated routines. After business hours, a customer or prospect will be able to communicate with your chatbot in a smooth manner.

Create a chatbot script that sounds human and is consistent with your brand’s style and tone. Prospects are more likely to feel at ease speaking with a bot that utilizes genuine, conversational language rather than one that sounds robotic.

Once your audience sees how useful bots can be, they will value them as well. Customers will be more likely to trust your bot and your brand if they see that it can answer many of their questions.

Chatbots Can Provide Personalized Content to Customers

Chatbots can share content with site visitors based on what they’ve said in the conversation, just like a real service professional can tailor solutions for consumers.

A bot might route someone looking for general information about an industry trend or issue to a top-of-funnel blog post. A bot can also refer a user to the brand’s pricing website if they are looking for pricing information. The extent to which a chatbot can do this depends on the sort of knowledge base to which the chatbot interface or software that runs the chatbot is connected.

These personalized content recommendations, on the other hand, aren’t only dependent on what clients request in the conversation. Artificial intelligence (AI) processing in bots can “remember” information from prior chats and utilize it to make recommendations in the future. Let’s say a customer had problems logging into their account dashboard the previous time they contacted us. When customers inquire how to do anything in the dashboard in their next conversation, the chatbot might throw in a link to a sign-in resource just to be safe.

Bots that supply users with personalized material on a regular basis will increase their loyalty. They’ll want to interact with your brand’s bot because it gives them useful information in a matter of seconds.

Content isn’t limited to a single format. Many companies are aware of this and provide a variety of material, including blog articles, podcasts, and videos. Unfortunately, many of a company’s content resources might become buried deep within a website, making it difficult for customers to find.

Distributing material via your bot might give it a new lease on life. Conversations can be utilized to repurpose content that used to provide a lot of traffic to your website. It’s an opportunity to assist promote engagement with older content without having to rewrite it entirely. If the content your bot provides them is relevant to their needs, there’s a strong chance they’ll read the entire blog article, podcast episode, or video.