How to Write Guest Blog Posts

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Are you thinking about stepping up your marketing game and creating some guest blog posts? This can be a great way to spread the word about your brand and to improve your SEO at the same time.

But, guest posting is not as easy as you may think. You are going to have to spend a lot of time choosing the best websites, researching a suitable topic and practicing your writing skills. But, if you still want to take the plunge and try writing some guest blog posts yourself, here are some tips from the experts at

Know Your Backlink First

First of all, you want to have in the back of your head the link you want to use to your website. This is what you can frame your topic around. It should appear naturally in the content you create and not act like a sales pitch. While you can have a call-to-action in your guest post, this should not be the priority. Creating natural links is difficult, which is why a lot of people choose to work with a guest posting agency.

Think of the Website’s Audience

One of the most important things you have to remember when you are writing a guest blog post is that you are writing for their audience and not your own. Thus, take your time and choose a website that you like and you feel like you can create content for. After all, if you choose a topic that does not fit with their niche, people are not going to read or be interested in it. So, all of your hard work is going to be wasted.

Check their Blog Format

Again, you want to make sure that your guest post is natural to the website you are publishing it on. Take a look at other blog posts and take a note of the format they are using. This way, you can frame your content in a similar way. For example, perhaps blog posts are under 1,000 words in length. There will be some that have three links and others that have one. The more your content is like the published blog posts, the higher chances that it will get accepted and read by the audience.

Offer Value to the Reader

A big mistake that writers make when they are creating content is writing for Google rather than the audience. Remember that your targeted audience are real people. They are not going to read something that is boring or simply regurgitates other content that is already on the internet. Your guest post has to offer value to them. When you researching and writing the content, offer a new take on a topic and include information that is not well-known. This is going to make your guest post more effective and people will recognise your work as authoritative.

Include the Images

Almost every blog post is going to benefit from images. This can help to break up the content of an article and add interest for the reader. Thus, ensure that you provide links with your guest post. It would be great if you could include original images. This is going to work better for the guest post and make it engaging. However, if you do not have time, you can use stock images that are free. Just be aware that this can be seen all over the internet and on other similar blog posts.

Create Content Marketing

One thing that you have to remember when you are guest posting is that the content is not going to be all about you. We know that you want to include a link to your website. Indeed, this is the purpose of guest posting and where it offers value to you. But, the blog post itself has to be like content marketing. You are not going to be explicitly promoting your products, services or brand. Instead, you are creating interesting content first and it should not feel like a sales pitch to read.

Include Internal Links

Of course, the purpose of a guest post is to include a link back to your website. But, you want to ensure that the website you are posting on is able to benefit from your content too. This will mean that they are much more likely to publish your content and allow you to have a contributor profile. One way you can get on good terms with a website is by including internal links. This is going to help them improve their SEO. Take a browse around the website and choose some internal links and this is going to work in your favour.