Every business needs a strong marketing campaign, but real estate agents (especially those just starting) need it more than most. Standing out can be difficult, especially in the 2021 seller’s market, where clients are presented with a multitude of options from as many agents. Learning how to jumpstart and run a successful digital marketing campaign is no easy task for those who have never run an online marketing campaign before. And yet, in today’s ever-more digital world, knowing how to navigate the online landscape is essential for reaching more clients and building your brand.
If you’re brand new to the world of online marketing, here are a few tips to get you started.
1. Get on Social Media
The old adage is true: the first step is the most important one. In order to begin developing a digital marketing strategy, the first thing you need to do is establish an online presence. Get on popular social media platforms and create content! You can start simply at first with real-estate memes or pictures of properties – you can even film an open house or two.
The first, and therefore most important thing to do, is get yourself out there.
2. Research and Demographics
Your next step should be to research the area and narrow down your target demographic. The target demographic is important because it will go on to affect what kinds of messaging you put out there. For example, you aren’t going to attract anyone in their 50’s with an instagram meme that references the little lad from the “Berries and Cream” commercial.
If you’re marketing a rental property in a college town, you’re going to want to skew your messaging towards recent college graduates or current college students. If you’re marketing a two-story home in a gated community like the ones at Longwood apartments, you’ll probably want to sell it to a drastically different audience. Build your brand around the properties you have to market and make sure your messaging is skewed towards your target demographic.
The wider you cast your net, the more fish you’ll catch; the same is true of online marketing. While it may be true that specific demographics are more likely to use different forms of social media (Gen Z, for example, is more likely to use TikTok, while older adults are likely to use Facebook), the bigger your online footprint, the more likely it is that you’ll attract the right type of attention.
Cast your net wide and spread your online presence out onto a variety of platforms, then consider the demographics that are most likely to use each one and tailor your messaging accordingly. The results might shock you.
4. Get Crazy With It
As Forbes Council Member Indre Deksnyte puts it, “The digital marketing paradigm is evolving from simple, time-tested digital strategies to innovative experiments, and I believe this evolution will continue.” In short, don’t be afraid to get experimental. If you’re doing something differently than the rest of the pack, it’s much more likely that your message will be remembered and referenced often, which translates to more business and more money in your pockets.
The online landscape is constantly changing, and with it, the kinds of advertising and marketing that are out there. Why not change with it, and reap the rewards of evolving?
5. Hire a Real Estate Marketing Specialists
Of course, there’s always the easy and smart route. If navigating the online landscape isn’t your forte, consider hiring someone to do it who knows the lay of the digital land, especially in social media. Real estate marketing specialists can run your digital marketing campaign for a discussed rate while you sit back and reap the rewards.
While this strategy may not be the right choice for everyone, it can certainly save those less familiar with social media platforms a lot of potential headaches.
Start Building Your Brand Today
If followed, these simple tips can help you plan a digital marketing campaign that will skyrocket your brand’s growth and make it easier for you to secure leads. Whether you tackle crafting a campaign by yourself or wind up enlisting the help of a third party, the methods outlined in this article are a great place to begin. Now, what are you waiting for? Get started. After all, that’s the hardest part.