A Beginner’s Guide to Google’s Pay Per Click

As a business owner, it is important to understand and utilize the different resources that are available to you for advertising and marketing. As you do a bit of research, you may notice the term Pay Per Click. This is often promoted as one of the must-have tools that will put your business over the top. 

Basically, this is a form of paid advertising that will allow you to use some prime real estate online to help showcase more of your ads while targeting your audience better than some of the other options online. There are different ways to utilize this, but when the right marketing plan is done, Pay Per Click through Google will help you reach more customers and earn more in sales. 

With that in mind, let’s dive in and learn a bit more about Google’s Pay Per Click and how this can be beneficial for your company. 

What is PPC?

Pay Per Click, or PPC, is a form of online advertising where advertisers are going to pay in when their ad is clicked on. This is a broad term because it can apply to ads that are found on search engines or social media, but for now, we are looking at the PPC available through Google. 

Google’s Pay Per Click is one of the most popular options out there. These ads are going to appear when a searcher is looking for something, especially when they are shopping online, through the Google search engine. These will be displayed right at the top. Searchers know these are advertisements, but they are more likely to click on them because they know they will find what they want there. 

When a user types in a keyword in the search bar to find something, the PPC will allow advertisers to bid to get their ad placed in the sponsored links. A coffee shop could bid on something like “coffee shop” to get themselves put up high. Finding unique keywords that relate to your business can make this more efficient because there is less competition for many users. 

When the user clicks on that ad, they will go to the website connected to it. The business will often get a sale out of the transaction, but they will pay Google a small fee for bringing that customer to their website. 

How Much Does PPC Cost?

There are a lot of benefits to PPC, but businesses will need to determine if the costs make it worth the risk. There is not one fee for how much PPC will cost. It will depend on how many keywords you want to use and how much competition is out there for the keywords you choose. 

For example, you could imagine that many companies want to use “coffee shop” as their keyword. This makes the competition fierce and you will need to pay quite a bit in order to get placed at the top in your area. 

With that in mind, the average cost per click to use PPC is between $1 to $2 for most companies. It is not uncommon for small and medium-sized businesses to spend thousands of dollars a month on Google Ads. You can pick certain keywords and use other options to help control the amount you spend. 

How Can I Start with PPC?

When you crunch the numbers and find that PPC is the right option for you, it is time to get started with PPC. You can choose to do the work on your own or there are many agencies who will have the right expertise in this field to help make PPC a little bit easier. 

The first step is to think about what your goals are when working with PPC marketing. Would you like to use this to sell products and services? Maybe you want to drive more traffic to your website. Or it is possible to work with PPC to get more subscribers. 

With your main goal in place, it is time to choose your keywords. You should have keywords that are as focused as possible. This helps to reduce some of the costs of working with PPC while also increasing the number of visitors to your website. 

A good place to start here is to think about the journey the buyer would take to get to you. What words would they look up when they need to find your business?  With a few keywords in place, you can visit Google and get started with creating your own marketing campaign that leads right to your website through PPC. 

Looking to the Professionals

While there are a number of things that you can do on your own when it comes to Google’s Pay Per Click, it does take some time to learn the more complex items and make them work for your needs. Unless you have a lot of time to devote to learning all the ins and outs of this program, it may be a good idea to leave some of the work to the professionals. 

A Google PPC agency will have the knowledge and expertise to take on all of the work that you want to do with Google Pay Per Click. They are more efficient at getting the work done and can provide you with great results in a fraction of the time. Make sure to research a few of the available agencies to help you get the results you want. 

Using Google’s Pay Per Click 

While there are different types of advertising and marketing that you can do for your business, when you want to make sure your ads are getting in front of the right people online, then Google’s Pay Per Click feature is something you should consider. 

With the help of the information that we just went through and by utilizing some of the amazing things about your business, you will easily see an increase in visitors to your site along with conversion rates that will bring you more profits each day.