Did you know that there are currently more than a billion active websites and blogs on the internet today? It’s true, and when you start to factor in that many of these sites have hundreds or even thousands of active articles and posts already live, then we are talking about trillions of articles online.
So, with that many articles already published on the internet, how are you supposed to come up with new and exciting topics to write about?
Well, the truth is… they don’t need to be “new and exciting”, they just have to be more accurate, updated and better than what’s already out there.
With all of this in mind, today we will be discussing some of the many different ways to come up with new content ideas for your website and blog.
Let’s get started.
1 – Write on Your Expertise and Passion
Right off the bat, one of the best ways to start writing is to simply stick with what you already know. This is always a good idea, as it will come off as more professional, detail oriented and probably more enjoyable for you to write.
And depending on what you are writing about and why, this is also going to help in making it a long term journey and not just something you quickly get bored of. As a blogger or content creator, it’s important to have a passion for writing or at least an interest in what you are writing about — if not, then it’s just another job you are forced to do.
If you don’t already have a platform for writing content, I recommend you read through this quick and easy reference guide on how to start a blog.
2 – View Top Blogs and See What’s Getting Engagement
Jumping back to the original point at the beginning of the article, that there are more than a billion active sites online — this can be a huge asset in your content creation journey as well.
With so much content out there already, this actually makes the writing and idea process a whole lot easier. Right away you can search Google and see if a topic has been written about, and also what data points or topics were missed in the authority articles already published.
A perfect example of this can be seen in the fashion blog space. With billions of dollars in branding and advertising taking place in this niche market, new topics, trends and fashion news are coming out all the time. However, there is always room for improvement — whether it be through written content, visuals or even video.
So, if you were a fashion blogger looking for content ideas, it’s a great idea to start visiting any of the top fashion blogs on the internet and seeing what’s getting the most discussion and activity. When doing so, also pay attention to the amount of social likes and comments that might be associated with such articles as well.
3 – Trending Hashtags and Topics on Social Media
Nearly half of the world’s population is now online and spread across all of the popular social networking platforms. This in itself should give you a good idea of the amount of content and new ideas out there to work off of.
However, social media is also great because of the many different hashtags and trending topics being posted on a daily basis as well.
If you really want to get creative, try coming up with new content that is relevant to your website or blog, and then giving them a twist with whatever topics are currently trending.
4 – Run an SEO Audit/Report on Your Industry
If you really want to dive deep into finding what people are searching for and the content they are looking to get the most information out of, then look no further than Google search results.
However, heading over to Google and just randomly searching isn’t going to do much. Instead, you should take advantage of an SEO tool like Zutrix, which is free to use and can provide you with detailed SEO and keyword reports on what people are searching for.
This is a great method for finding content ideas and keywords, not only because it’s backed by user data, but can also give you an idea on how many people are searching for such topics, and the likelihood of getting your content to rank in Google as well.
5 – Interviews with Industry Experts
With so many different ideas for content being covered already, you might still be looking for some out of the box ideas that are really unique. One of the best ways to accomplish this, is to simply interview other experts and professionals within your own niche.
If you already have a website or blog, this would make for a great addition to your site. And best of all, it’s simply a matter of coming up with questions to ask other experts, and then posting their answers to your site.
This is a great way to add quality content to your site, while also bringing expertise and branding from other names in your industry as well.
How to Have an Endless Supply of Blog Content Ideas
The life of a blogger and content creator is never done. Right when you are finishing with your latest article, it’s onto the next. And if you aren’t actively writing new content, you are probably coming up with new ideas on how to promote it and get it out to the masses.
With content creation and marketing being more important than ever before, you must focus on the quality and focus of your content so it’s always working for you.
And in terms of SEO and getting traffic from Google, it’s all about long-form content with a ton of juicy resources and references. This isn’t just about what Google wants to see, but also the value being provided to your audience as well.