10 Tools Every Content Marketing Specialist Would Find Useful

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  • To reach your goals you need tools.
  • An influencer needs a good camera and Photoshop skills.
  • A constructor needs a saw and a drill.
  • A content marketing specialist needs Grammarly, Canva and PDF converter to create content that drives traffic to a website, retains visitors and increase sales.

What are the best content marketing tools?

There are thousands of software tools one can use, but the following are the most popular solutions, seasoned digital marketers use. Without further ado, here are the 10 tools that get the job done.

Content research 

In content marketing, the challenge starts before you open the document because you need to generate content ideas, identify the best target keywords, and research the competition. 

Fortunately, you can use content research tools to streamline the process and find content ideas that appeal to your target audience. 

  1. Buzz Sumo

This tool simplifies your job because it filters the most popular posts on the Internet-based on the keywords you search. You can sort the results according to their reach on social platforms like Facebook, Instagram, Twitter, or Pinterest. Buzz Summo allows you to scrape the Internet for ideas that may attract your clients’ interest. Use the filters to refine the results. 

  • Ubersuggest

Ubersuggest was built as a tool for keyword research, but it also allows you to find content ideas related to the keywords you research. You need to expand the seed keyword and check the recommendations Google Suggest and Google Ads Keyword Planner provide. You can use some of the long-tail keywords as content titles because they usually contain more than three words. 


A few years ago, all content creators wrote for search engine bots, but the latest Google updates force them to create content for the users because once the text is published on the Internet, there are great chances to read it. 

Great content marketing is optimised both for search engine bots and human users. 

The following tools help you improve the readability so you drive traffic but also build a reader base. 

  • Grammarly

You can install the free Google Chrome plugin that analyses the text for readability and grammar issues. You can also use it for social media, Google Docs, and other content platforms. The tool checks your content for spelling errors and makes readability suggestions to modify the text to appeal to the reader’s preferences. You can edit the text in real-time or upload the article when you finish it and accept the suggestions you find suitable. 

  • Hemmingway App

This is another free online writing assistant that allows you to check the content for passive voice overuse, readability, grammar, and spelling issues. 

Readability is essential when creating content for a marketing campaign because it directly influences the readers’ opinion about your brand. These two tools help you create content that makes sense to your target public. 


Different reader groups have unique text formatting preferences. Also, according to the industry you perform in, you may have to respect a specific layout and design needs. Formatting options include changing the document format, font shape, and colour, increasing the text size, and performing other operations to make the content more legible and increase the chances of attracting the public’s eye. 

  • Text Fixer

Emails, social media posts, and blogs are only the most common examples of text samples you need to create as part of a content marketing strategy. Each of them requires unique formatting, and this tool can help you create legible content. It allows you to remove or add line breaks and pick a spacing that makes the text look catch. 

  • PDF Chef Converter

As stated before, when you create content for your marketing campaign, you work with various files, and it would be helpful if you’d have a tool that allows you to convert them from a format to another when necessary or split them when you want to use only a designated part of a document. A tool like PDFChef Converter enables you to convert the files to a PDF format and split PDF when necessary.

Quality images

When you’re sharing content, you want to ensure it has some high-quality images to encourage Internet users to click on your link. Your first choice may be Photoshop, but it’s not easy or cheap to use it, as everyone knows. It’s professional software that requires a set of skills to create a design. But there are many more accessible and user-friendly tools you can use. 

  • Canva 

It includes pre-built layouts and templates you can use to create images your public will love. Just type the keyword for the type of image you want to design in the search bar, and Canva provides you with multiple layouts you can customise to fit your needs. You can drag and drop elements into the tool, and you can even upload photos if you want to integrate unique content into your strategy. 

  • Visme 

This one is a social media marketing tool you can use to create posters, presentations, and other types of graphics you need for your content marketing strategy. The software includes millions of free slide templates, fonts, images, and illustrations you can use to create unique content. It also integrates pre-built templates for the main social media channels.


Effective content marketing also implies optimising your content for search. The quality of writing is important, but other factors like keyword optimisation and proper headings also impact its success. 

  • SEMrush

This one is SEO experts’ favourite tool because it allows them to complete a wealth of tasks. It’s a premium tool that allows you to research keywords, research competitor’s content strategy, check paid advertising campaigns’ evolution, and identify backlink opportunities. 

  1. Surfer SEO

It analyses the top-ranking search results for your target keywords and provides a list of recommendations that can help you create content that helps you stay competitive on the market. 

Final thoughts

Your content marketing strategy will have better chances to achieve its goals if you use the above list of tools to create sustainable and qualifies content.