If you’ve been paying attention lately, you’ve probably noticed that TikTok has taken the world of social media by storm, and every business is doing its very best to push its way to notoriety on the app. So, it’s only sensible for you to be doing the same.
But, how can you become TikTok famous and reach success through this platform? It can be hard to do on your own, we get it. That’s why, sometimes, it’s helpful to have a partnership to boost your platform. Want to learn more about connecting with influencers through TikTok account searches?
We’re here to be your guide to all things influencers! Here are our best tips and tricks to navigating TikTok influencer collaborations.
What Are TikTok Influencers?
TikTok influencers, much like influencers on any other social media site, have significant followings on the app and use their platforms to promote products and create communities on their pages.
TikTok influencers are always on top of all the latest trends (which are constantly changing on TikTok) and create content that users can relate to or enjoy watching. This entices users to follow the influencers, and soon virtual communities have been created on the influencers’ pages.
Once an influencer has built up a large following, they create partnerships with various brands, in which they typically promote the brands in exchange for receiving free products. This is where you and your company come in.
What To Consider When Finding Influencers To Collab With
Their Follower Count
While partnering with influencers who have high follower counts will help your branding to reach more users on TikTok, keep in mind that the more followers an influencer has, the more expensive the collaboration will be.
So, take this into consideration as you are looking into influencer partnerships. Consider how much money you are willing to invest in the partnership, as well as how much business you are hoping to garner from working with an influencer. It’s all about finding the right balance for your brand!
Consider Finding A Micro-Influencer Instead
Micro-influencers can actually be great users to build partnerships with. These influencers have lower follower counts, but that actually allows them to interact more with their followers individually. This means that they typically have higher engagement rates as well, which is important when considering someone to represent your brand.
Additionally, micro-influencers usually cost less for partnerships, so you’ll be paying less for the collaboration, while also having your business promoted in a more interactive and personal community.
Your Influencer’s Side Of TikTok
At some point as you’ve scrolled through your For You Page, you’ve probably seen or heard someone say, “How did I get to this side of TikTok?” (or maybe you’ve even said that, yourself). This, of course, refers to the niche that you’ve landed in on the app, and a user’s “side of TikTok” is never an accident.
TikTok uses a very specific algorithm to show you content based on your previous interest and engagement, essentially narrowing down the videos you see to include the ones that would be of most interest to you.
So, when you are looking for influencers to collaborate with, be sure to find ones that are in the same niche as your brand when it comes to TikTok. This will mean that the influencer’s followers are also in your brand’s niche and, therefore, would be interested in your products or services.
Overall, it will help you to attract the right followers to your page and boost your account’s engagement as well in the end.
How To Find Influencers Based On Your Nice
Use A TikTok Search Engine
Using a search engine like Influence Grid for your TikTok account search is a great idea for multiple reasons.
These search engines work by giving you the opportunity to search for influencers through a variety of filters such as niche or location. You can then look through the influencers who match your search and decide who could make a great partner for your brand!
Using a search engine, you can also search for influencers through followers and engagement rate, which can be very helpful, depending on what your company’s priority is. These features are great because they can allow you to specialize your search to find influencers who work in your specific niche or have a follower count that lies within a particular range. So, finding a micro-influencer in your brand’s niche may be easier than you think!
Why You Should Partner With Influencers Within Your Niche
So, we’ve mentioned using TikTok account search engines to find influencers in your niche. But why is that so important?
Like we said earlier, there’s a “side of TikTok” for everyone, and there are influencers working in most niches. So, you don’t want to pass up the opportunity to find an influencer in your brand’s niche.
By partnering with an influencer in the same niche as your brand, you will be ensuring that your products and/or services are being promoted to the same audience that is most likely to follow you.
If an influencer in your niche promotes your products, you are likely to catch the attention of users in your niche. These are the people who are most likely to be inclined to follow you, which will boat your page at the same time as promoting your products.
If you were to work with an influencer in a niche that is different from yours, the promotion of your brand would likely be much less successful, as the users seeing the promotions simply would not have a high interest in your business.
Find Influencers Through Hashtags
You can also find influencers by using the TikTok account search feature that is available on the app. The search feature on TikTok allows you to search not only for users but also for hashtags. Influencers are constantly using hashtags in their posts, in an effort to get their content seen by as many users as possible.
This makes life a bit easier for you if you choose to search for influencers through hashtags. Simply choose a hashtag that applies to your brand or niche, and search for it in TikTok. You will be presented with popular posts that have been published using that hashtag, which will help you to identify influencers in your niche.
Find Influencers By Location
Searching for TikTok influencers by location is a great idea as well, especially if your business is specific to a certain location. For example, if you own a business that operates from locations in one city or region, or if your products have location-based themes, you will want to market to users who live in the appropriate areas. And, of course, there are influencers who can help you do just that.
By searching within the TikTok app or by using a search engine as mentioned above, you can pinpoint influencers who target audiences within specific geographical boundaries. So, if you are looking to attract the attention of TikTok users in a certain city or region, check out what influencers work in that area. You’ll probably like what you find!
How To Contact TikTok Influencers
So, once you identify the best influencers to work with, what happens next? Your next step will be to reach out to the influencer you’re hoping to work with and see if they would be interested in a collaboration.
If You Used A Search Engine
If you use a TikTok search engine like Influence Grid, the search engine will provide the contact details for you to use for outreach. This is very convenient and helps to streamline the whole process for you, from searching to finding to contacting.
If You Searched Through TikTok
If you decide to use the app for your TikTok account search, you will have to use alternate methods for getting in touch with influencers. One option you have would be to utilize the direct messaging function on TikTok. This is certainly a direct and simple way to begin your conversation, and it is convenient for you as it keeps your searching process and communication in the same app.
Although, after reaching out with an initial message, if you find out that the influencer is interested in working with you, you will want to move the conversation out of TikTok and onto another method that is more professional, such as email.
If you decide to reach out to influencers through TikTok direct messaging, it is also a good idea to find the influencer on other social media and reach out to them through various platforms. Most influencers will be present on multiple social media sites, so it likely won’t be an issue to find them in other places.
By reaching out to an influencer through multiple channels, you are increasing the likelihood that they will take note of your messages and get back to you. This shows dedication and persistence, and it also helps you to catch the influencer’s eye – influencers are busy, and they get a lot of messages. So, make sure that yours stand out!
So, there you have it: our best guide to finding a TikTok influencer to partner with you and promote your brand. We hope these tips are helpful, but there’s only one way to find out…Get out there and start searching!
And once you find an influencer to collab with, come back here and tell us about it! We would love to know how our guide was able to help. Good luck, and happy collabing!