In today’s business world, a strong social media presence is just as important for a business to have as a good website. When someone first hears about your company, whether through an ad or a recommendation from a friend, the first thing they’re going to do is look you up on Instagram, Facebook, Twitter, or even TikTok. Having poorly run social media accounts may make your business look even worse than not having these accounts at all.
Here are 5 reasons you should hire someone to run your social media.
It’s A Huge Time Commitment
It may not seem like it, but successfully running the social media accounts for a business is actually a really big time commitment. There’s a reason people do this as a full time job nowadays. Following and unfollowing other accounts, liking and commenting on posts, as well as keeping up with ads and statistics – are all things that take up precious time which as a business owner I am willing to bet you don’t have.
Aesthetics Are Important
You may be great at running your business, but perhaps you don’t have a creative eye. That’s totally ok! Social media is all about aesthetics these days though, so make sure you hire someone who does. A professional social media manager will be able to make your accounts look more aesthetically pleasing than you ever thought possible. They will know all the latest trends and how to use techniques such as animations to make your posts stand out.
Consistency Is Key
Not only should your feeds look aesthetically consistent, but you also need to be consistent about how often you are posting. A social media manager will make sure that your posts pop up at just the right times so that you stay fresh on people’s minds.
Controlling Ads Is Crucial
Ads on social media are some of the most seen ads out there today. They can help expand your business by suggesting you to new customers as well as remind people about you who may have forgotten. Without the help of a social media manager, you may have trouble implementing and controlling ads that will be most beneficial to your businesses. Hire someone to take some of the pressure off of yourself, and sit back to watch your numbers soar.
Responding To Messages is Important
As your business grows, you’ll begin to receive lots of messages containing questions and inquiries on your social accounts. Phone calls and even emails are becoming ways of the past as social media takes over. A social media manager will help you to manage these messages in a timely manner so that you never miss one.
If you weren’t convinced that you need to hire someone to manage your social media before, hopefully you are now! Hiring someone to take care of this side of your business will be a smart decision that you will reap benefits from for years to come.