Investing in marketing or brand awareness is a way to increase your customer base over time. But if you want your marketing to be effective, you need to know who you’re marketing to.
For example, if you’re showing ads to people who would never buy your products/service, then you’re wasting money. Highly targeted marketing is most effective.
Understanding your core audience involves doing market research to determine your ideal customer. Creating buyer personas is another important part of this process. A buyer persona is a detailed description of your ideal customer.
One way to create buyer personas is to survey your existing customers to find out who they are and why they like your brand.
Create 2-3 buyer personas, which include key features like age, job, background, etc. This will help you develop targeted content campaigns.
2. Set Realistic Goals
Before you start producing content, you should think clearly about your marketing goals. Defining measurable objectives will help you to create effective marketing campaigns.
The goals that you set will depend on the needs of your brand. Maybe you need to drive conversions? Or increase brand awareness?
One of the best goal-setting methodologies is called SMART and it stands for Specific, Measurable, Achievable, Relevant, and Timely. Work through each of these criteria to write a goal that encompasses what you want to accomplish.
When writing your SMART goals, make sure to ask yourself questions like “What is the objective that I need to fulfill?” and “what steps can I take to achieve this?”
3. Distinguish Your Brand
Part of growing your business involves finding ways to distinguish your brand.
The first question to ask yourself is “why?” In other words, “why does your business exist, what’s its purpose?” “What is the core meaning behind what you do?”
Your marketing should reflect your brand’s values. That’s why defining your ‘why” is essential before you begin creating content for your target audience.
The next step is to craft an engaging brand story. Consumers see around 5,000 ad messages a day. How will you stand out? Why should customers choose your brand over the others?
Part of distinguishing your brand involves determining your key selling point. In other words, what makes your product or service unique? What are you doing that others aren’t?
4. Narrow Your Focus
If you’re a marketing beginner, it’s not a good idea to start multiple different campaigns. It’s going to be much more profitable to focus on one or two marketing streams.
This will allow you to master one particular channel before moving on to others. Running effective campaigns isn’t easy and it takes a while to learn the different platforms.
For example, instead of running ads on Facebook, Pinterest and Instagram, maybe focus solely on Instagram for now. And instead of creating a complex network of email flows, start with a simple, daily newsletter.
5. Build Up Your SEO
SEO (Search Engine Optimization) should always be a top priority for your business. Improving your website’s SEO allows you to become more visible on search engines like Google.
This can help you increase your organic traffic, boost your brand awareness and make more sales.
After all, when people want something they search for it first on Google. Having your website show up as one of the top results is highly beneficial for your brand.
There are three main aspects of SEO – on-page optimization, content marketing, and backlink acquisition.
Understanding how each of these works is crucial for the long-term success of your brand. In fact, this is one of the most important SEO tips for beginners.
6. Create a Content Plan
Content planning is one of the most important aspects of an effective marketing strategy. As they say, if you fail to prepare, you’re preparing to fail!
Content planning means you know exactly what you’re going to post and when.
Coming up with blog posts or email text on the fly can often result in poorly written content that generates little engagement. Taking time to plan your content strategy in advance helps you to develop effective content that your customers will love.
You can use a content calendar to plan your content for the upcoming week or month.
7. Know When it’s Time to Outsource
As your marketing efforts expand, you’ll eventually need to hire the help of a professional digital marketer.
In fact, experienced professionals can also help you optimize existing campaigns and increase your ROI. Many business owners make the mistake of thinking they can do everything and neglect to outsource.
Professionals can help:
Save you money in the long-run
Free up time for you to focus on other aspects of your business
Help to expand your marketing strategy to other platforms
Optimize your ad spend
Outsourcing your digital marketing comes with these benefits and more.
Important Marketing Tips for Beginners
These 7 marketing tips will help you to promote brand awareness and boost your revenue.
Knowing your audience and setting measurable goals for your marketing are two important steps that beginners tend to overlook.
Narrow your focus to one or two marketing channels, including SEO. This will prevent you from feeling overwhelmed and give you the chance to master a particular marketing channel.
And remember, you should outsource your marketing sooner rather than later! Professional can help you save money in the long-run. If you found this post helpful, be sure to check out more articles on our blog.