When most people think about digital marketing, they conjure up images of search engine optimization and pay per click advertising. The truth is online review management is one of the most important aspects of digital marketing, but few businesses understand what to do and why they should focus on it.
Your online reputation factors into almost every aspect of your business from leads to sales and conversions. If you’re not in control of your online reviews, then it could be costing you money, leads, and sales.
We’ve put together this guide to help you understand the importance of your online reputation and review management.
Why Are Reviews Important?
When you want to buy something or go someplace new, what’s the first thing you do? Odds are you look up information about the business or product you want to buy. The popularity of review sites like Yelp and Google My Business have made it easier than ever to get real-life experiences from people.
Every business has good days and bad days. Someone is more likely to leave a negative review for a bad experience than a good review for a great experience. There are even some people who just make up a bad review.
When potential customers see these reviews, they’re judging your business. They may have never seen your website or your product, but they’re being swayed one way or the other by the countless reviews online.
People trust online reviews, so it’s important to keep track of them and respond to both positive and negative reviews.
Where Do You Find Reviews?
We mentioned a few popular sites like Yelp, but there are many review sites out there and many rank well. These review sites may only have one or two reviews, but they have a dramatic impact on your bottom line.
If you notice a drop in website traffic, don’t be surprised if new reviews were posted. How can you find all these sites? It’s difficult. In addition to keeping track of the big ones, countless smaller sites have your information.
It’s almost a full-time job keeping track and responding to everything. The best way is to use a search engine to find reviews of your business, but who has the time.
Online Review Management Keeps You Safe
Businesses like Corberry Digital have review management tools to find new reviews as they come in and respond to them appropriately. Online review management services can take a negative review and turn it around to a positive through how they respond to the customers.
Don’t underestimate the power of an online review. They can help make or break a business and you need to have as much control as possible.
Is Review Management Right for Your Business
Online review management helps you maintain your online reputation and lets you run and grow your business. Online reviews are an important part of your digital marketing strategy, so make sure you include them.
If you want more information about online reviews, then please explore our site.