Marketer optimism is plummeting in the face of new challenges. So are you going to go into despair with them or are you going to do what it takes to grow your business?
Times are tough, it’s true. That doesn’t mean that it’s impossible for your company to succeed.
What you need is a solid marketing strategy. Here are seven advertising tactics you need to leave your competitors in the dust.
1. Tighten Up Your SEO
Search engine optimization is crucial to being seen by your potential customers. According to one leading Manchester SEO Company, the sudden rise in the number of businesses investing in SEO services can be largely attributed to the increasing cost of Google Ads. It might not seem like marketing to make sure your listing is up to date but an accurate listing shoots to the top of the search results.
Online search results are just like directory advertising in the past. Make sure your name, address, and phone number — your NAP — is accurate in every listing online.
2. Voice Search
Once you’ve got your SEO updated, start thinking about voice search optimization. Voice search is geared towards devices like Alexa and Siri.
There’s a difference between the way people type to search and talk to online assistants. Think of how you would talk to your online assistant and go from there.
3. Video Content
Videos are shared over 1,000% more than other online content. That includes links and text.
Creating video content doesn’t have to be hard. Do a demo of your product or do some videos about frequently asked questions.
4. Be More Social
Social media platforms are free advertising. Creating accounts is one of the best modern advertising methods out there.
Make sure you’re on the platforms that best serve your brand. Facebook, Yelp, YouTube, and Instagram are great places to start.
5. Follow Your Customer
You need to get smart about your ad placement techniques. Use retargeting ads to stay in your customers’ sights.
Use the info you have from lead ads to follow your customer as they browse online. High-quality pics and links that convert work best with these ads.
6. Be Personal
When customers reach out to you online, how do you reply? Don’t let customer questions, comments, or complaints fall through the cracks.
Great customer service is a cornerstone of successful businesses. Be there for them from the beginning to the end to after the sale.
7. Creative Content
Build yourself up as the ultimate authority on your produce or service through creative content. This can be a blog, infographic, video, or anything else that educates and entertains your customers.
Creating awesome content takes time and talent. Once you get it right, you’ll attract new clients and keep your old ones coming back.
The Smartest Advertising Tactics
There will always be challenges in the world of marketing. Techniques and methods are always evolving and it’s almost a full-time job to stay on top of them.
Use these seven smart advertising tactics to get ahead and stay in front of your competition. These tips and tricks prove that you don’t have to spend money on marketing to get the results you’re looking for.
There’s plenty more to learn and we’re happy to teach you. Keep coming back to our blog for the latest ad and marketing strategies.