Content Marketing is one of the most effective strategies for increasing traffic, conversion and generating more leads than traditional marketing. In other words, content creation should be a top priority in any successful organization.
While it is a priority, keeping up with the content train is also a concerning challenge for most in-house marketing teams. Your own marketing team could be lacking the time, skills or just running out of creative juice to write effectively and continually. In return, leaving your content wishes unfulfilled. This is why, “outsourcing for content creation is a smart business choice,” according to Why Outsourcing Content Creation Is Good for Corporate Communications Teams.
Maybe the thought of having a third-party supporting your content creation has crossed your mind once or twice, but you wonder if they can capture the essence of your brand. This may be a common concern, but outsourcing is becoming more recurring across all industries, as companies struggle to keep up with the need for original and engaging content. Here’s 5 reasons why you should consider investing in outsourcing your content marketing so you can keep pace with your competitors content cycles:
It is far from a secret that businesses are created to make money. It would make sense, therefore, for a business to do what it can to keep costs low, and in turn, increase turnover. Outsourcing of projects has a simple knock-on effect. It saves you the cost of employing people full-time for the same job and providing all the employee benefits related to the job.
Furthermore, during peak times of the year, the business does not need to hire seasonal workers in order to keep up with demand. Temporary workers and full-time staff can require specialized training that often results in cost to the company, and time taken off to do the training. Thankfully, outsourced specialists are already trained to do the job and, therefore, do not require the business to invest further than the actual work itself.
One of the main reasons for outsourcing content creation is simply that you don’t have time to do it yourself. Researching, writing, and publishing content for regular blog posts can be a full-time job in itself. And that’s before you even consider other necessary tasks in content marketing such as promoting on social media and search engine optimization.
We all have a limited number of hours a day and it’s important for you to concentrate on your core activities to make the most of them. This might mean working on strategy if you’re a marketer or dealing with other vital tasks if you’re a business owner. The point is that you can outsource the writing or creating of content while still having as much input as you wish. You’re then free to work on other areas of the business.
Content creation is not a child’s play and it’s simply not about jotting things down. More than that, it is about understanding your target audience, devising appropriate strategies, carrying out intensive research, and then developing a high-quality, engaging, and lucid content. You need a professional who can write well and a tech-savvy content marketer who can effectively promote the content across the web. Secondly, you need subject-matter expert who can employ his/her know-how into developing a stellar content.
Now, if you have people in your team who have the skills to take on the project, then it’s great and you don’t need to go anywhere else. However, if you and your team members do not possess the required skills, then it is better to outsource the content. But, if the content is a marketing content or SEO rich content, then you can outsource your content from content experts. If you are outsourcing content, you are using the knowledge and experience of other writers which help your business to grow.
4. Return on Investment (ROI)
Not sure whether you’re getting enough out of your outsourced content to make it worth your investment? This is easy to track and measure. In most cases, you’ll find that outsourcing content production will boost your ROI. Some of the things you can measure include:
- The number of views and subsequent conversions on a particular piece of content
- Increase in your social media following, shares, and engagement.
- Increase in your sales and/or business revenue following the implementation of your content marketing plan.
If you outsource to a content marketing agency, they’re experts in helping you produce content that will help you to meet your business goals. If you’re publishing high-quality optimized and targeted content on a regular basis, then increased leads, conversions, and engagement are sure to follow.
5. Fresh Perspectives
Another important advantage of outsourcing content writing is recruiting a new perspective. You may think you know everything there is to know about your business, but it’s important to look at it through different lenses.
Professional content writers are well-versed in researching businesses (and the competition) to create high-quality, high-ranking digital content. Customers may not know much about your industry, or they may have misconceptions about what you have to offer. With content creation experts, you can trust that your content will be written for a wide audience.
It’s important that you’re not the only one writing about your business. An outside perspective will make your writing more approachable. It will also give users a better understanding of what your business can do for them.
While there are some downsides to outsourcing, the advantages outweigh the disadvantages. Hiring a writer or the services of a content marketing agency helps you to produce higher quality content, save you time and money, and put you in a better position to achieve your business goals.