Digital marketing is a term that has become much more used within our vocabulary in recent years, nearly every person in the world these days has access to the internet whether that’s via a computer, a tablet or smartphone. We are connected to each other more than ever before, and consuming information at a rate that has never been seen before in history.
Digital marketing has been around for longer than you might think, before the internet was an everyday presence in our lives, digital marketing was used on radio and televisions all around the world. This is considered offline digital marketing, meaning it doesn’t need an internet connection to view it. There are lots of resources available to explain digital marketing, such as websites like Digitrio.
It is easier to advertise to your target audience with digital marketing, and this will hopefully bring more targeted traffic to your website. As well as targeting a specific set of people, digital marketing has a much wider reach. In times gone by, your advertisement may only have been seen as far as a local newspaper was distributed, or heard only as far as the reach of a radio station, but now an advertisement can be accessed virtually anywhere in the world, on a number of different platforms.
There are many different types of digital marketing, and this article will go over some below, and how they can help your business.
Content marketing is one of the most common forms of digital marketing, and revolves around making content for a website that is relevant to the target audience, and adds value. It is not merely just adding random articles to a website that just happen to have keywords within it. It should be something that will engage your customer and keep them interested, and hopefully lead to them making a purchase, if not immediately, then soon after engaging with your post or content.
Content marketing is usually used in combination with other marketing efforts such as pay per click advertising (PPC). Some of the most popular types of content marketing can be social media posts, blogs, videos, vlogs, e-books and podcasts.
Content marketing should draw your potential customer in, and then bring them to your website through a link embedded in the content, where they can learn even more about the product you are selling, and hopefully make a purchase. You will need to make sure that you have effective calls to action (CTA) on your website such as buy now buttons, clickable telephone numbers or lead capture forms.
It is for this reason content marketing is highly important for all different types of businesses.
Search Engine Marketing (SEM)
Search engine marketing, which is also commonly known as SEM, is another great strategy to use to help grow your business and website. Search engine marketing will help you to increase the amount of people viewing your website through various search engines including Google, Bing and others, through paid means.
It is a great and quick way to ensure your website is at the top of most searches of keywords that relate to your business. Unlike SEO which will be discussed shortly, there is a cost to run these ads to get featured at, or close to the top of the search engines results.
The paid adverts look almost identical to all the other results you will find on the search engine but they will have an “ad” label. Although there is a cost involved to use SEM it is a great tool to get your page right at the top of the search engines page, so that you get instant visibility to help grow traffic to your website. It’s also highly effective for brand new websites, where the SEO for the website may still be taking place, where they can increase their visibility immediately, without having to wait months to start generating organic positions in the serps.
Search Engine Optimisation, also known as SEO, is also a very important tool to help grow your online presence. Similar to SEM the end results are to try and get as high up in the search engines pages as possible. This isn’t a quick fix though and can take a fair bit of hard work to get the required results. The big difference between SEO and SEM is that with SEM you are paying to get your page right at the top of search engines while with SEO you are trying to achieve the same results, but organically.
Search Engine Optimisation is all about using keywords and search phrases within your website that are relevant and on topic. Building good backlinks, using good descriptions again with emphasis on your keywords, and unique and captivating titles on every page on your website is very important for SEO.
Your aim is to drive people to your website who are interested in what it is all about. Although this takes a lot longer and a lot harder work it is definitely worth it in the long run to achieve the results you are looking for. At the end of the day, you want organic results in the serps, not paid for results.
Social Media Marketing
Every day social media is getting bigger and bigger with a huge amount of people using it all over the world. Whether it is Facebook, Twitter or Instagram, it is the perfect place to advertise to help grow and expand your business.
It is extremely important in this day and age that your business has some kind of social media presence. It is a free tool to use and will really help to grow your business by introducing it to a much wider audience. Latest figures show that Facebook has more than 1.66 billion daily users, Twitter has 330 million monthly users and Instagram has more than 500 million daily users. That is a huge market of people to try and tap into.
Great content such as pictures and daily posts are important to help grow your followers on all social media pages.
Again, you can pay to run paid ads to try and get you more followers but the same results can be achieved by making sure you are active on your social media platforms daily and to keep posting engaging content. The more that people engage with your posts the better as it will help to grow your brand, which in turn helps you to gain more followers.
You also want people to share your pages as much as possible, so running competitions and such can quickly help you amass a large following. By engaging with your followers also makes it a much more personal experience for them.
Digital marketing is a very powerful tool and something that all businesses should be using. Whether you are going to go with paid advertising, or hire a professional SEO to get your website ranking naturally, there are so many benefits to utilizing it, and you could very easily see your business start to grow beyond your wildest dreams.