Having a good SEO strategy in place is one of the best ways possible to drive better search engine rankings and ultimately traffic to your website. It takes the right blend of content that incorporates the various elements of SEO to gain better placements in Google’s search rankings. When it all comes down to it, good copywriting is by far one of the most important things that can increase ranking power. Continue reading for tips to take your SEO copywriting to the next level.
It’s All About the Keywords
Creating content specific to the keyword you’re trying to rank for is crucial, otherwise you’ll be spinning your wheels in the mud. Think about the user’s search intent when they’re using a keyword. For example, if someone is searching for “guitar amps” they are likely looking to make a purchase, and Google is going to prioritize e-commerce pages as a result. Therefore, you wouldn’t want to write a blog about guitar amps, but instead find other relevant keywords related to this that are more about finding information and building awareness.
An easy way to figure out what the user intent is for a keyword, is to simply go to Google and see what the main content style is that pops up when you hit search. There are four variations of content types: landing pages, blog posts, product, and category. Slight variations can make all the difference when it comes to this. While “guitar amps” will pull up mostly e-commerce pages, the term “best guitar amps” will bring up mostly blogs.
Take a Look at Top-Ranking Pages
The purpose of Google’s algorithm is to show user’s the most relevant results and point them to the content that will best answer their questions. It may sound like a no-brainer, but looking at what brand’s in the coveted top placements are doing can be a great guideline to create your content off of. Think again about the search for “best guitar amps”. If most of the top posts mention a Fender amp, that’s something you’ll want to include in your article. Be sure to scan these articles for related keywords as well you could be including in your content.
Let’s face it, no one wants to waste their time drudging through a boring article in order to answer their question. Instead, readers want to feel entertained and engaged with your content. Here, it becomes important to find ways to break up walls of text. Using annotations, quotes, graphics, and other visually appealing elements are great to incorporate and drive home any of your talking points. It is also a good idea to use short sentences and small paragraphs topped with informative headlines. Many times, people will skim an article for the information they want, and helpful headlines will show them where to look for answers.
Skip the Complicated Language
Did you know that more than half of adults read at an 8th grade level or below? This means you should avoid using confusing words in your articles. Break things down in a way that is digestible and that people can easily understand. Otherwise, users may become frustrated and leave the page. Remember, having good time-on-site metrics acts as a signal to Google, showing that your information is helpful. There are various tools out there that will analyze your writing and tell you how readable your content is.
Use the Inverted Pyramid Method
Like we said, users want to find answers quickly. This is where the inverted pyramid method comes in handy. Instead of making users dig through your article for answers, place the information that users need to know at the beginning of your article. Follow up with things that are nice to know about the topic to provide greater insight for those who are interested in learning more. This can be a great way to help users stick to your page, rather than leaving quickly and contributing to a higher bounce rate.
Include Internal Links and CTA’s.
Never underestimate the power of a great CTA. The intent with any piece of marketing content is to guide users down the funnel, and help with lead generation. However, linking them to another page on your website can be useful too. We mentioned earlier that time-on-site is important in the eyes of Google, and having users visit multiple pages on your site will positively impact this factor. Take into consideration what stage of the buyer’s journey your readers are in, and use appropriate CTA’s based on this.
Boost Your Rankings
Using the right formula, you can create SEO optimized content that performs. Using your copywriting skills, you can help your business rise in the rankings and get better placements. Remember, SEO is a slow process, but don’t get discouraged. WIth the right amount of care and tending, it can grow to great heights.