How do you choose the right Digital Marketing Agency?
Digital marketing agencies are a popular choice that many businesses employ to run new schemes and keep up to date on the latest marketing trends so they don’t have to. For busy companies who want the advantages of getting an outside agency to handle marketing needs for them, here are five tips to choose the right digital marketing agency.
Think About Your Objectives
Before picking up the phone or sending an email first determine your marketing needs as a company. Digital marketing agencies cover a world of expertise, from a full brand redesign to SEO optimization or social media presence. Once you have your business plan in place, then it’s time to look into which agency will match your objectives. You can set up your price goals here too. There’s no point in going over budget for unnecessary packages that don’t suit you.
Do Some Background Research
Make sure that you have your prospective agency thoroughly vetted before moving onto negotiations. Overseas providers can sell you with their lower prices but make sure to find out everything you can about them before deciding anything. Go further than a Google search, look for trusted independent researchers that can clue you in and trusted friends and colleagues. Go into the finer details like who will actually be running your account and check up on their credentials if possible.
Listen To The Pitch
The building blocks of your client-agency relationship will be built at the pitch meeting. The agency will be putting their best foot forward to try to impress and land a new client, and you want to know exactly what they offer, so a face-to-face meeting will offer that opportunity. Make note of any technical or statistical information they provide to prove that they have done their homework on your business and have formulated a personalized strategy. Ask them to further explain anything you feel may be a little vague.
Often you will get an initial feeling upon meeting a person that tells you whether you see a relationship there. The same can be said for agency websites. If it feels like they are hiding anything from public view, be it addresses, reviews or staff bios then they are probably not to be trusted. A clear and open working relationship is absolute when talking about your business and how it is externally managed.
Find An Agency You Connect With
Similarly to the website, if you don’t get a positive feeling from your encounter with the people behind the branding, you won’t get far as a partnership. With so many companies offering very similar services the one that stands out might be the one that treats you with the most respect and warmth. Personalities have to match up in some way to form a successful working relationship.
For more information on any agency check out the Better Business Bureau. Choosing the right digital marketing agency could net you healthy revenue and take a load off your mind so you can focus on the job you want to do.