Packaging can be a great tool for differentiating yourself between other products and competitors. That being said, with more than 2 billion people shopping online and eCommerce sales expecting to reach $4.2 trillion; It is more important than ever for packaging to catch the eye. When designing packaging consider the lasting brand impression customers might have. Effective packaging should convey your values and the position of your organization. Roughly half of all online shoppers say custom packaging will make them more likely to purchase. For information and tips on creating customer loyalty through packaging check out the infographic below.
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Infographic created by Chicago Tag & Label, an industrial labels manufacturer