Tips for Writing Stories in Your Content Marketing

Tips for Writing Stories in Your Content Marketing

Content marketing can be quite tricky in this age, where there is a lot of information available to the audience. Storytelling is a crucial tool when it comes to changing bland and dull posts into captivating and unforgettable stories that the audience can enjoy. Stories humanize the message to be passed across to create more impactful content.

With the decreasing attention span of humans, informative and in-depth information may not reach a lot of people as intended. But with the use of a story, you can create a human connection to make your content more engaging and reach a broader audience. Some tips you can use to write great stories in your content marketing are stated below.

Visual Storytelling

Use graphics, images, and videos to evoke a feeling and draw your readers’ minds to what exactly you speak about. The human brain processes visuals faster and more efficiently than words. They are more engaging and convey certain emotions and ideas in subtle but more profoundly than other forms of communication do. You can make use of charts and graphs, memes, and quote images to emphasize the main focus of the story.

Place of Your Audience in Your Story

You have numerous stories you can tell. The right story is the one that resonates with the audience’s current state and is relevant in making their lives better. Knowing your audience ensures that your story is curated perfectly to entwine with theirs for a greater connection between you and them.

In the story, the audience is the hero. Too much focus on yourself may come off as bragging and creates a negative attitude from them. Show the place of the target audience in the content being marketed. This is not to say that you shouldn’t talk about yourself, no. You should make it clear what you are and what you offer then shift your focus to the audience. Then make sure you build trust in your brand at the end.

Use Emotion

Emotion drives the core of every story. Tell a true story that is more authentic and more emotional than a made-up one. If you talk about selling milk, you could perhaps talk about how the farmers with the cows came together after years of poverty and formed an association that sells milk and brings education to the whole village.

The audience connects quickly and more deeply with a story that has an emotional drive behind it. Get personal; don’t be afraid of showing the human side in writing. This draws the human side of the audience to you for a greater connection.

Use Frameworks

Telling a story requires dexterity and skill with the use of pre-existing frameworks to create a compelling narrative that moves your audience. Many of us tell stories daily, but they are usually bland and not necessarily moving. With the help of frameworks, you can tell the story from different perspectives and find a new way to present the information to your target audience. There are dozens of frameworks that you can use in your storytelling to help you to connect with your audience truly.

There are other strategies you can employ in marketing your content; but stories create a human connection, authenticity, and a context in which the audience may relate with what you offer. Choose your marketing strategy well!


Lori Jones is a professional writer and a contributor. Lori has a big experience working with CRM platforms, creating content strategies and launching websites for many renowned companies.