Social Archive
Facebook: Can they sustain their competitive advantage?

Is Facebook’s competitive advantage sustainable? Facebook’s competitive advantage is dependent on how well they adapt to their ever-growing pool of competitors. Twitter is rising up as the most powerful social networking company with more and more users joining every day. It is becoming a household name alongside Facebook, Myspace
Twitter Acquires MoPub Mobile Exchange

Twitter, Inc the largest micro blogging site on the planet has agreed to purchase MoPub, the “worlds largest mobile exchange and RTB server for iOs and Android devices for about $350 Million in stock. This will allow twitter to control a large market share of the ever growing mobile
Nike Fuel Case Study

Nike Fuelband: The Future of Exercise? The Nike FuelBand is a new and innovative way to track an individual’s daily physical activity. Whether its walking, running, or jumping this digital wristband has the capability to calculate every step taken and every calorie burned. The band’s “sports-tested accelerometer” gives
Social Media: Essential tool for Marketing
Social media is an essential tool for marketing. Facebook, Twitter, Linkedin and other social media networks are on the frontline for companies to communicate their messages to the public. Internet marketers generate groups on Facebook to attract potential or existing customers with similar interests. When posting a Facebook update,