These days, the best way to reach and grow your customer base is through social media. This is a major part of how digital marketing works in terms of how visitors act when they view online content. Uploading content that’s engaging, informative, or a little both should entice them to react in a way that helps you reach your business goals.
The nice thing about digital marketing is that it can be used for businesses of all sizes, no matter how unique. Cleaning services are unique because social media is used to share how beneficial they are to your family’s well-being. Breathing clean air – both inside and outside – decreases our chances of getting seriously ill.
Some of the benefits of breathing clean air include, but aren’t limited to, better brain health, better mood, improved breathing, and reduced chance of heart disease. Clean air improves your health and quality of life so it’s important to market cleaning services so customers can improve their living spaces.
While some of these factors are common, reminding the public through social media makes viewers want to take immediate action. No one wants to be in danger, so stressing the dangers of breathing polluted air creates a sense of urgency. Using digital marketing to spread the importance of better life quality is an incentive for site visitors, who eventually become paying clients.
Here are some common scenarios where digital marketing can be used to grow a cleaning service business.
Using Visuals to Demonstrate the Before and After
Sites like Pinterest or business blogs are good for showing still images of what dirty air ducts look like and how dangerous it is to indoor air. Also, if the client agrees to it YouTube or blog video may be used to show how the process works step-by-step.
Registering with a Customer Review Site
These days, sites like Trustpilot and Yelp are the go-to for many seeking a business. Often people are happy to share a positive experience and the post template allows reviewers to be as detailed as possible.
Using Statistics to Educate
Often, visitors respond to proven facts made by authorities and when it comes to improved health, most take action. Combine this information with a graph chart or infographic and you’ll have shareworthy content.
Growing Customer Base By Using Popular Social Media Sites Regularly
Most who are new to digital marketing often think they can place a single post on a social media site with heavy traffic like Facebook. The best approach for this is A/B testing, which compares two different ads or other marketing tools to find which brings the greatest return on investment (ROI). See if more people respond to a blog post, infographic, or video link and go with that before making future social media posts.
Getting the attention of your ideal demographic through digital marketing depends on factors like creating interesting content and publishing regularly. By establishing your business as a knowledgeable resource as opposed to pushing sales, you can brand yourself as an industry expert.