There’s a whole world to search engine optimization, it’s something that can easily make or break a business. If you’re able to, I think it’s one of those things that is totally worth investing in an SEO expert to help you and your brand get off on the right footing. But if it’s not in your budget to hire an expert, there are a few things you can do to ensure that you have great SEO. One of the most important steps is your SEO research, because what you find out during this stage will influence everything else. Keep reading to learn more about my top 3 tips for fast SEO keyword research.
What are your clients or ideal clients searching for? That’s what you need to figure out during your keyword research as it will better help you target them. Think about what problems you might be solving for them, and what they might be looking for to have that problem resolved. Uber Suggest is a great tool that has some free searches, which can help you quickly explore your site’s suggested keywords. Once you learn more about what your customers are looking for, you can then go on to design pages or blog posts around resolving that very problem.
Study the Competition
In a perfect world, your company would be top of the list in your area, but it might not be. Why not use that to your advantage if it’s the case for you, and check out what your competitors are doing. You can use SEO tools to figure out what they’re ranking for, what pages perform well for those things and you can use it as a basis for figuring out some keywords that you might like to use for your company too. It’s important to target keywords that you will be able to rank for. Sometimes it can be worthwhile making this an interesting team building exercise by asking everyone in your team to find x number of keywords from your competitors to rank for.
Don’t Neglect Long Tail Keywords
Long tail keywords are those longer keywords which contain more words and are more specific. They tend to have less monthly searches, but also may not be ranked for by other websites, making it an often easy way to get a ton of traffic. One of the best ways I’ve found to rank for long tail keywords is to be really specific when writing content. If you’re writing about a company that operates only in a specific area, why not include the area as part of the keywords you’re ranking for. You can check out this website for a great example of a website that’s done well with long tail keywords. Long tail keywords help you attract specific clients which can be a great way to ensure only relevant people are coming to your site, which will dramatically decrease your bounce rate and increase your sales.
If you’re new to the world of SEO, keyword research can feel extremely overwhelming but I hope these tips can make it feel more manageable and less stressful.