Are you new to digital advertising? Maybe you’ve been doing it a while, but feeling a bit stuck where to go from here. There are a few common mistakes that people tend to make that could be costing you considerably in terms of sales and advertising reach. If you’ve neglected to set up a blog, then you’re really minimizing how much online success you can have. Have you spent enough time and energy on your social media profiles? Are you focusing on too broad of an audience? It’s important to narrow down your target and to focus on them specifically, otherwise you’re just throwing away advertising money. Keep reading to learn more about my top 3 digital advertising mistakes that you need to avoid.
Not Having a Blog A blog can be a great way to reach new customers because you can write blog posts that focus on specific questions or topics that your clients might have. That way when they search for those things, they can come to your site and find your products or services as a solution to their problem. Many business owners don’t bother to make a blog, which means that you’ll find it easier to rank for things should you invest the time. If you’re not a fan of writing, this is something you can easily outsource but be sure to do some keyword research and to check out the competition beforehand. You can learn more about a company through their blog as it provides a base of information.
Neglecting Your Social Media It’s easier than ever to have interesting and engaging social media platforms. You can use apps to easily update your profiles whenever you make a post on one, helping to manage multiple platforms. You can even schedule in advance some things using certain tools or software. Social media is a great way to engage with existing customers, but also can work as a way to find new customers too. Advertising on social media platforms can be affordable and effective, it just depends on your target audience. It doesn’t matter your industry – whether you’re selling the best low carb tortillas or managing Airbnb rentals, there’s room for social media in your business model. Focus on Your Audience If you’re an in person service, then there’s no point targeting clients that live hundreds or thousands of miles away. Likewise if you’re in the beauty services industry with a mostly female cliente, it’s probably going to make sense to target your advertising to women in the age range you usually work with. Having a more narrow target audience will help ensure your advertising dollars are well spent. It will also help ensure that you have a lot of success with your ads. Brainstorm your ideal target audience, or better yet, learn more information about your current clients and focus on that specific audience for the best results.
There are plenty of advertising mistakes you need to avoid to ensure your advertising dollars are well spent and you get great results. I hope these suggestions get you off on the right foot for your online advertising campaign.