3 Tips for Winning With Google Ads

Have you ever played around with Google Ads? It can be quite the challenge getting a good return for your investment, especially if you’re new to this type of advertising. There are countless companies that thrive off Google ads and find that it is what has transformed their business. If you’re wanting to take your Google Ads to the next level, or are just thinking about toying around with them, keep reading to learn my top 3 tips for winning with Google Ads.

Pay Attention to the Quality Score
When you’re bidding on an advertisement, you’ll be given a Quality score, which is Google’s estimation of the quality of your ad. It takes into consideration the actual ad, but also the keywords you’re betting on and the overall landing page too. It’s important that the landing page is mobile friendly, offers a good user experience and allows for a high conversion rate. Improving your quality score means your bids will be much more likely to be accepted, which will help ensure that your Google Ads are performing as well as possible. If you have an online store, like this website, then you will definitely want to play around with Google Ads as it can be such a great resource for selling more.

Use Geotagging
When working with Google Ads, you can use Geotagging to target a specific area. If you’re an in person shop or service, then it makes no sense to advertise to clients in another state or even in another country. Geotagging helps your ads be more relevant, which will help your click through rate and ensure that you’re not wasting money on customers who won’t purchase. It’s important that you learn more about what your clients want and how best to target them, so your advertisements can be more effective.

Onboard an Expert
If you’re still fumbling around with Google Ads and quite simply not seeing good returns, it may be more cost effective to hire an expert to set up your ads. Someone who has years of experience can save you a lot of time in trying to figure everything out. You can hire someone just to set up the ads for you and you can monitor them yourself, or you can find a company or contractor that can continue to monitor and adjust your ads as required. If your ads are not performing well you’re likely putting money down the drain and onboarding an expert will help ensure that you get the best returns for your money. 
If you’re in the market for a specialized crm program, check out BluMortgage. Navigating Google Ads can feel challenging, but I hope these tips help inspire you to make the most of your ad opportunities.