Digital marketing is the lifeblood of a number of businesses regardless of size. A digital marketing agency that provides results for clients should have no problem retaining them. A huge issue in digital marketing is that a client might think that marketing is a one-time expense rather than a consistent investment that needs to be made. The following are tips to help manage your digital marketing agency and ensure its success.
Finding Top Talent
Top talent in digital marketing is located around the world with various technical aspects of SEO being very important in marketing. Offering remote roles is common in digital marketing as nearly all projects can be completed from a remote setting. Saving money through hiring those around the country and world is a possibility. A large number of digital marketers have vowed never to return to a traditional office setting.
Outsourcing Certain Areas
Business tax preparation might be something that is outside of your expertise. You do not want your agency to have a problem with the IRS. An audit can be a nightmare as there are so many costs and fines that can be involved with making mistakes on taxes.
Sales might be a part of the agency that you decide to have a hybrid team. You might have sales professionals in-house and want to supplement this with outside sales teams. The one aspect of this you’ll need to keep in mind is you don’t want your brand to be tarnished by overly aggressive sales professionals. You want to monitor your outsourced sales team to ensure that they are not overpromising to potential clients simply to close a deal.
Building A Healthy Pool Of Freelance Talent
Freelancers might even have agency experience but prefer the flexible life that freelancing affords them. Digital nomads might live abroad but speak English natively and just need a few hours a week of work to support themselves. Upwork can be a great place to find nearly anything you need in terms of professionals that can help with things like outreach, link building, copywriting, and web design.
Freelancers can also be perfect in terms of hiring full-time. You can see the quality of work they provide then decide how much work you want to give them monthly. You could find that a full-time freelancer could be a great addition to the agency overall. Do not allow the best freelancers you have worked with to find other clients due to a few dollars an hour that you know they are worth.
White Labeling Services Can Drive More Revenue
Offering services from other agencies that you white label can drive additional revenue. The one aspect of this that you need to keep in mind is only partnering with other providers that offer quality services. You do not want to impact your agency’s reputation negatively due to white labeling low-quality services. You want partners that provide quality work, communicate clearly, and hit deadlines. The agency world is run by important deadlines that always seem to be creeping up.