With the popularity of the internet at an all-time high, the urgency for your business to build a digital presence is there. Building a business website is a great start to making a name for your operation online, but there’s more to a visible presence than just a website.
It’s always a good time to find new ways to boost your business, and a heavy digital presence is a useful tool for growth. Take a moment now to read through a few simple ways your business can take action to upgrade its online presence today.
Work the social media channels
If you really want your business to be visible to your target audience online, social media presents one of the best opportunities to be seen. Expanding your presence on LinkedIn, Facebook, and other mainstream social media channels can work wonders for your business.
Social media popularity is all about staying active, so you need a plan to update your content on a regular schedule. People keep coming back when there is always something new to explore.
Incorporate more SEO standards
If your business is small, you may have taken the initiative to set up your initial digital presence yourself. Building online content is certainly something you can handle, but integrating the concepts of SEO (search engine optimization) as you go will give you a better shot at boosting traffic on your pages.
SEO design tips will give you the knowledge you need to craft digital content that ranks high in the SERPs (search engine results pages), making it easier for web users to come in contact with your pages.
Build your email mailing list
Reaching out through email is still a very culpable way to drum up new connections with consumers. Gathering emails is much easier than you may think. Add a simple email signup form to your website’s homepage, and people will inquire for more information.
Make sure you follow through with all of the email connections you gain, so you have a higher chance at building your conversions. You may also want to consider sending out regular updates on sales and special offers along the way.
Claim your Google My Business listing
Whether your business is based entirely online or you have a brick and mortar operation, Google My Business is a helpful platform for exposing your business to a wide audience.
When users Google your business name or a query that is relevant to your business, a proper listing will have your business name, hours, and other information available for viewers to explore.
Adding quality content matters
When your main goal is to build a more visible presence online, you need plenty of content to back it up. Adding more quality content to your digital portfolio gives web users more of a chance to run into your operation while surfing the web.
Build a blog for your business, and fill it with well-written posts that will teach and inform people on various aspects of your business/industry. Engage readers, and you’ll have a better shot at building a lasting connection.