Instagram marketing is a competitive marketing strategy to promote products, materials, or brands across a digital channel. Many business owners enjoy using Instagram for marketing as they can target consumers who they believe are a good fit through utilizing influence marketing.
When Instagram was first created back in 2010, it was simply a platform for your standard photos. Throughout the years, the platform has transformed. Instagram is consistently releasing new tools for business marketing such as advanced analytics, effective ways to drive traffic, and shoppable posts.
Is Instagram marketing successful?
Around 90% of all Instagram users follow at least one business profile. Instagram now has an advertising audience of over 1 billion people, and is rapidly expanding. With Instagram being one of the world’s leading social media platforms, it offers great reach for businesses. In 2021, the Instagram market expanded exceptionally, with an increase in 76 million users in just a quarter of the year.
As stated above, Instagram not only provides your business with an extra marketing channel, it also allows consumers to purchase materials directly from the site, which can potentially increase sales. In fact, 72% of Instagram users have previously purchased an item that they saw advertised on the platform. The visual content of a product will empower people to buy it – Instagram offers many visual marketing features.
Social media platforms are also a key factor in increasing brand awareness. Nonetheless, in order to do this successfully, you will need to understand your audience. Instagram can help you with this by providing tools that show you the age, gender, location, and times in which your followers are most active.
How much does Instagram marketing cost?
Posting an ad on Instagram will vary depending on the bidding model. Business owners can use CPC (cost-per-click), or CPM (cost-per-impression).
CPC is where the advertiser will pay a fee every time their ad is clicked on, this works as a way of buying visits to your business rather than gaining them organically. This can cost anywhere between $0.20 and $2.00 per click.
CPM is where you pay for impressions. This comes at a price of $6.70 for every 1000 impressions.
How do I promote my business on Instagram?
Step 1 – Create a business Instagram profile
Step 2 – Design your ad (clearly show the objective of your ad and make it desirable to your target audience)
Step 3 – Plan your budget (work out how much you can afford to invest vs. your potential profit)
Step 4 – Post your ad. Once you have done all of this, you are ready to publish your ad for customers to view straight away
Instagram’s users are dramatically increasing, along with the popularity of using social media for business marketing. This results in Instagram marketing creating an effective way to increase brand recognition and sales revenue.