Are you a business owner wondering if you need to outsource optimizing your website? How can you know where to start? And do you worry about overpaying for services you don’t need?
Don’t worry, if this is you, then you’re in the right place. Keep reading to learn everything you need to know about comparing SEO packages so you get what you need without overpaying for what you don’t.
Components of Each SEO Package
There are four main components of search engine optimization and improving your rankings in the SERPs. You might not need help in all four areas or you might want the full package to ensure you’re winning the SEO game.
- On-page optimization: This includes ensuring that you’re only publishing valuable, expert content. And that your website offers an amazing user experience, meaning visitors to your site can find what they’re looking for quickly.
- Off-page optimization: This includes any optimization that happens off your website such as building quality, authority backlinks. And it also includes ensuring that your social media profiles are optimized and active.
- Technical SEO: This can get confusing fast, but at the base level this includes ensuring that you have a fast website, that is secure and doesn’t have any dead links or duplicate content.
- Content marketing: This includes creating quality new content regularly that is search-based with well-researched keywords and topics.
As you compare each SEO package, be aware of what is included and what you get for the price.
Pricing of SEO Packages
As a busy business owner, you don’t have time to create regular content for your website. And you can’t spend all your time worrying about site speed or broken links.
That’s why you should outsource your SEO to an expert. But you’re also in business, so you don’t want to spend more than you need to so you don’t risk your bottom line.
As we’ve mentioned, what you get when you purchase an SEO package can vary widely. The average cost of SEO can vary depending on what is included in the particular package you purchase.
So, take the time to compare what you get for the price. Also consider what you get after you purchase.
Customer Service After the Purchase
A great digital marketing agency won’t sell you their largest SEO package and then never take your calls again. You need to find a marketing manager that will continue to communicate with you throughout the project.
Transparent communication is key to any working relationship. This is even more true when it comes to SEO as search engine optimization is a long-game. So you need to be patient, but you also don’t need to wait in the dark.
Be sure to understand what you’re getting in your SEO package in terms of after-purchase customer service.
Make the Right Decision for Your SEO Needs
Don’t choose your next SEO packages without considering these three components. Look at what is offered in each package, how much they cost on average, and what their customer service includes.
When you look at these three essential elements you’ll make the best decision for your business. For more great articles on this and other topics, check out the rest of our blog.