Search Engine Optimization, often shortened to SEO, is a set of rules that determines how and where a website will place on a search engine.
Whether you’re looking to operate an online arm of your business, or you want to attract new readers to your blog, mastering the complex art of SEO is crucial to success on the web.
At the same time, becoming an SEO master is a massive undertaking. To help you save time (and prevent a few headaches along the way), be sure to keep reading! Below, you’ll find some helpful tips on how you can boost traffic, so let’s get to it.
Have a Willingness to Learn
Before you can become an SEO master, you first have to learn the SEO basics. And there’s a ton to learn.
To begin, find a series of tutorials and blogs created by those with years of experience. If you’re not sure where to start, Ducktoes has some great suggestions on the best YouTube channels for learning about seo.
You can also follow sites like Search Engine Journal and Search Engine Watch.
Set an Appropriate Budget
Ultimately, SEO is an investment. And like any investment, you’ll have to put in some money upfront.
Set aside part of your marketing budget for SEO, whether that’s working on it with an in-house team or hiring a local SEO expert for some outsourced help. As strange as it may sound, the latter is often easier, as it requires less time and resources on your part.
If you do choose to work on your SEO in-house, you’ll need to understand that SEO is split into two key categories: Organic and pay-per-click, or PPC.
PPC generates results quicker, but as the name implies, it’ll cost more.
Focus on Mobile
The bulk of all web browsing comes from mobile devices these days. Therefore, you’ll need to take a mobile-first approach to your optimization.
That means, among other things, making sure your website looks great on a mobile device. This goes for text, video, and images, all of which should be optimized to fit a phone or tablet screen.
Not only will your visitors thank you, but you’ll earn some kudos from search engines, making it easier to boost traffic.